FYI: Viant opens its bidder to publishers with free SupplyIQ dashboard: Viant launches free SupplyIQ portal to show publishers exactly how the DSP scores, bids, and values their CTV and programmatic inventory, available from today. https://ppc.land/viant-opens-its-bidder-to-publishers-with-free-supplyiq-dashboard/ #Viant #SupplyIQ #ProgrammaticAdvertising #DigitalMarketing #CTV

ICYMI: Viant opens its bidder to publishers with free SupplyIQ dashboard: Viant launches free SupplyIQ portal to show publishers exactly how the DSP scores, bids, and values their CTV and programmatic inventory, available from today. https://ppc.land/viant-opens-its-bidder-to-publishers-with-free-supplyiq-dashboard/ #Viant #SupplyIQ #ProgrammaticAdvertising #CTV #DigitalMarketing

Viant opens its bidder to publishers with free SupplyIQ dashboard: Viant launches free SupplyIQ portal to show publishers exactly how the DSP scores, bids, and values their CTV and programmatic inventory, available from today. https://ppc.land/viant-opens-its-bidder-to-publishers-with-free-supplyiq-dashboard/ #Viant #SupplyIQ #CTV #Programmatic #DigitalMarketing

FYI: Viant closes TVision deal, putting real attention data inside the buy: Viant Technology closes its $40M TVision acquisition, embedding second-by-second attention signals directly into CTV campaign planning, buying, and measurement. https://ppc.land/viant-closes-tvision-deal-putting-real-attention-data-inside-the-buy/ #Viant #TVision #CTV #AdTech #DigitalMarketing

ICYMI: Viant closes TVision deal, putting real attention data inside the buy: Viant Technology closes its $40M TVision acquisition, embedding second-by-second attention signals directly into CTV campaign planning, buying, and measurement. https://ppc.land/viant-closes-tvision-deal-putting-real-attention-data-inside-the-buy/ #Viant #TVision #Marketing #Advertising #CTV

Viant closes TVision deal, putting real attention data inside the buy: Viant Technology closes its $40M TVision acquisition, embedding second-by-second attention signals directly into CTV campaign planning, buying, and measurement. https://ppc.land/viant-closes-tvision-deal-putting-real-attention-data-inside-the-buy/ #Viant #TVision #AttentionData #CTV #CampaignPlanning

FYI: Viant buys TVision for $40M to end TV's self-measurement problem: Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting. https://ppc.land/viant-buys-tvision-for-40m-to-end-tvs-self-measurement-problem/ #Viant #TVision #Acquisition #DataAnalytics #ProgrammaticAdvertising

ICYMI: Viant buys TVision for $40M to end TV's self-measurement problem: Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting. https://ppc.land/viant-buys-tvision-for-40m-to-end-tvs-self-measurement-problem/ #Viant #TVision #Television #DataAnalytics #ProgrammaticAdvertising

Viant buys TVision for $40M to end TV's self-measurement problem: Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting. https://ppc.land/viant-buys-tvision-for-40m-to-end-tvs-self-measurement-problem/ #Viant #TVision #ProgrammaticAdvertising #DigitalMarketing #AttentionData

ICYMI: WHOOP picks Viant as its CTV ad platform in a multi-year deal: WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal. https://ppc.land/whoop-picks-viant-as-its-ctv-ad-platform-in-a-multi-year-deal/ #WHOOP #Viant #CTVAdvertising #AdTech #DigitalMarketing