PPC LandFYI: Paramount and NPR exec joins beehiiv to lead its podcast push: beehiiv hired Ainsley Rossitto from Paramount Global as Head of Podcasts, as global podcast ad spend heads toward $5 billion and US monthly listeners hit 58%. https://ppc.land/paramount-and-npr-exec-joins-beehiiv-to-lead-its-podcast-push/ #Podcasting #Beehiiv #PodcastAds #AinsleyRossitto #Paramount
ICYMI: Paramount and NPR exec joins beehiiv to lead its podcast push: beehiiv hired Ainsley Rossitto from Paramount Global as Head of Podcasts, as global podcast ad spend heads toward $5 billion and US monthly listeners hit 58%. https://ppc.land/paramount-and-npr-exec-joins-beehiiv-to-lead-its-podcast-push/ #Podcasting #Beehiiv #ParamountGlobal #NPR #PodcastAds
ICYMI: SiriusXM Q1 2026: profit up 20%, podcast ads surge 37%, YouTube deal looms: SiriusXM posts Q1 2026 net income of $245M, up 20%, as podcast ads jump 37% and a new YouTube audio deal promises to reach 255 million monthly listeners in fall. https://ppc.land/siriusxm-q1-2026-profit-up-20-podcast-ads-surge-37-youtube-deal-looms/ #SiriusXM #PodcastAds #YouTubeDeal #NetIncome #AdvertisingGrowth
ICYMI: Bumper Score: can a 0-200 number fix podcasting's $1 billion ad trust gap?: Bumper launched the Bumper Score on April 21, a 0-200 verified audience metric built on first-party data to close the trust gap holding back podcast ad spend. https://ppc.land/bumper-score-can-a-0-200-number-fix-podcastings-1-billion-ad-trust-gap/ #Podcasting #AdTech #DigitalMarketing #MarketingAnalytics #PodcastAds
ThePodcastingYouTube podcast ads may convert up to 30% less than audio—now Podscribe’s SmartModeling is changing how brands measure podcast ad performance 📊
#PodcastAds #PodcastIndustry #AdTech #PodcastMarketing #DigitalAdvertising #YouTubePodcast #CreatorEconomy #MediaTech #PodcastGrowth #AdMeasurement
Podcast ads about to get smarter 📊 — Frequency + Flightpath team up to solve the huge unsold podcast ad inventory problem with predictive analytics and a new marketplace model.
#PodcastNews #PodcastAds #AdTech #PodcastIndustry #DigitalAdvertising #PodcastMonetization #CreatorEconomy #AdTechNews #PodcastGrowth #MediaTech
Magellan AI integrates Nielsen DMA data—unlocking next-level local podcast attribution & ad targeting insights 📊
#Podcasting #MagellanAI #Nielsen #DMAData #AdTech #PodcastAds #MediaAnalytics #LocalMarketing #DigitalAdvertising #MarketingInsights
Read more 👇 https://thepodcasting.org/magellan-ai-integrates-nielsen-dma-data-to-transform-local-podcast-attribution/
Seth The PodcasterAds in podcasts... how to do them right.
I listen to a lot of podcasts. And some have ads. The ones that do it right, IMHO, are those who intro the show first, maybe have a clip or two about what’s coming up on the show, then segue into an ad spot in a creative way.
What isn’t a good idea is having more than 1 had at the start before the intro. I get having one pre-roll then getting into the content, but 3 or 4 is nuts. I’d like to see the drop off of listeners when there are so many pre-rolls before the show even starts.
🚀 Mental Health Podcasts Win Big in Ad Performance! 🎧
New Oxford Road ORBIT data shows mental health shows outperform fitness in real ad ROI — a must-read insight for advertisers in 2026! 👇
#PodcastAds #MentalHealthPodcasts #AdPerformance #ORBITInsights #AudioMarketing #2026Trends #ROI
Amazon DSP unlocks podcast ads with Art19's audience intelligence: Amazon integrates Art19's Podcast Audience Network into DSP, combining first-party shopping data with curated podcast inventory for precise targeting. https://ppc.land/amazon-dsp-unlocks-podcast-ads-with-art19s-audience-intelligence/ #AmazonDSP #PodcastAds #Art19 #AudienceIntelligence #DigitalMarketing
