YouTube podcast ads may convert up to 30% less than audio—now Podscribe’s SmartModeling is changing how brands measure podcast ad performance 📊

#PodcastAds #PodcastIndustry #AdTech #PodcastMarketing #DigitalAdvertising #YouTubePodcast #CreatorEconomy #MediaTech #PodcastGrowth #AdMeasurement

Read more 👇
https://thepodcasting.org/podscribe-launches-youtube-smartmodeling-for-podcast-ads-predicts-lower-video-ad-conversions/

Podcast ads about to get smarter 📊 — Frequency + Flightpath team up to solve the huge unsold podcast ad inventory problem with predictive analytics and a new marketplace model.

#PodcastNews #PodcastAds #AdTech #PodcastIndustry #DigitalAdvertising #PodcastMonetization #CreatorEconomy #AdTechNews #PodcastGrowth #MediaTech

Read more 👇
https://thepodcasting.org/frequency-and-flightpath-partner-to-solve-unsold-podcast-ad-inventory-problem/

Magellan AI integrates Nielsen DMA data—unlocking next-level local podcast attribution & ad targeting insights 📊

#Podcasting #MagellanAI #Nielsen #DMAData #AdTech #PodcastAds #MediaAnalytics #LocalMarketing #DigitalAdvertising #MarketingInsights

Read more 👇 https://thepodcasting.org/magellan-ai-integrates-nielsen-dma-data-to-transform-local-podcast-attribution/

Ads in podcasts... how to do them right.

I listen to a lot of podcasts. And some have ads. The ones that do it right, IMHO, are those who intro the show first, maybe have a clip or two about what’s coming up on the show, then segue into an ad spot in a creative way.

What isn’t a good idea is having more than 1 had at the start before the intro. I get having one pre-roll then getting into the content, but 3 or 4 is nuts. I’d like to see the drop off of listeners when there are so many pre-rolls before the show even starts.

https://podcasting.chat/post/45

🚀 Mental Health Podcasts Win Big in Ad Performance! 🎧

New Oxford Road ORBIT data shows mental health shows outperform fitness in real ad ROI — a must-read insight for advertisers in 2026! 👇

👉 https://thepodcasting.org/mental-health-podcasts-beat-fitness-in-ad-performance-oxford-road-orbit-study-2026/

#PodcastAds #MentalHealthPodcasts #AdPerformance #ORBITInsights #AudioMarketing #2026Trends #ROI

🚀📊 Audacy x Podscribe = smarter audio ad tracking! Boosting ad attribution & advertiser confidence in podcasting.

👉 https://thepodcasting.org/audacy-integrates-podscribe-to-boost-audio-ad-attribution-and-advertiser-confidence/

#Audacy #Podscribe #PodcastAds #AdTech #AudioAttribution #PodcastGrowth #AdvertiserInsights 🎧💡

🔥 Podcast Ad Spend Surges! 8 of the Top 10 advertisers increased their podcast ad budgets in December — a huge signal for the booming audio ad market! 📈🎧

👉 Read now: https://thepodcasting.org/eight-of-top-10-advertisers-increased-podcast-ad-spend-in-december/

#PodcastAds #AdSpend #Podcasting #MarketingTrends #DigitalAds #AudioAdvertising #MediaGrowth #SEO #CTRBoost #AdvertisingInsights #BusinessGrowth #ContentMonetization

🔥 Podcast ad measurement just got smarter! New tools from the ANA 2025 report are helping marketers sharpen advertising ROI like never before — get ahead of the competition now

👉 https://thepodcasting.org/new-podcast-measurement-tools-sharpen-advertising-roi-in-2025-ana-report/

#PodcastMarketing #AdTech #ROI #ANAReport #PodcastAds #MarketingInsights #DigitalAdvertising #MeasureWhatMatter

🎙️ “When a podcast host speaks, it doesn’t feel like an ad — it feels like a friend’s advice.” 76% of listeners buy after hearing a host recommendation.

https://thepodcasting.org/podcast-influence-soars-in-2025-76-of-listeners-buy-after-host-recommendations-audacy-report/

#PodcastPower #AudioMarketing #TrustFactor #2025Trends #PodcastAds 🔥