Mastodawn

Automating AdOps | Custom Scripts for Bid Optimization and Workflow

https://www.tuvoc.com/blog/automating-adops-bid-optimization-workflows/

Explore how modern AdTech teams automate Adops bid optimization workflows using real-time data, rule engines, and custom algorithms. This guide breaks down the technical and strategic benefits for teams building scalable programmatic advertising platforms.

#AdTechEngineering
#AdOps
#BidOptimization
#CustomAdTech
#MarTech
#ProgrammaticAdvertising
#SaaSArchitecture

Artem Russakovskii Jan 14

Those of you using AdSense, how's your January going? Ours was going well until Jan 13 when fill rates have crashed through the floor and took the CPMs/RPMs/revenue with them.

Overnight, we lost about 50% of revenue which is needed to keep APKMirror going. Ad Exchange too. And today is even worse than yesterday.

These fluctuations are crazy, @Google. If it's seasonality, is anyone else hit this drastically practically overnight?

#adsense #adx #adexchange #adops

Tuvoc Technologies Jan 5

AdTech Middleware: The Missing Layer Between Spend and Control
https://www.tuvoc.com/blog/adtech-middleware/
AdTech middleware connects DSPs, SSPs, and data systems into a unified control layer, improving transparency, reporting, and decision-making in programmatic advertising.
#AdTech
#AdTechMiddleware
#ProgrammaticAdvertising
#AdOps
#MarketingTechnology

PPC Land Sep 16

Agencies target 83% increase in client capacity as automation reshapes AdOps workflows: Digital advertising agencies seek to nearly double client portfolios without expanding teams, with 64% of strategists now managing multiple channels according to September 2025 benchmark study. https://ppc.land/agencies-target-83-increase-in-client-capacity-as-automation-reshapes-adops-workflows/ #DigitalMarketing #AdTech #Automation #AdOps #MarketingStrategy

Agencies target 83% increase in client capacity as automation reshapes AdOps workflows

Digital advertising agencies seek to nearly double client portfolios without expanding teams, with 64% of strategists now managing multiple channels according to September 2025 benchmark study.

PPC Land

Timo J Dec 14, 2024

For those who haven’t figured it out, the #Fediverse is what you get when you don’t have #AdOps running yield optimization, #ProductManagers assigned to maximize your engagement, #bots engineered to feed you pablum, and a #CFO trying to hit a revenue target. It’s how the #Internet originally functioned before we ruined it. 1/3

Michael Carducci Dec 27, 2023

Setting up CI/CD for a legacy app. It's this kind of night. #ci #cd #devops #adops

Bjompen May 30, 2023

New release of the #ADOPS #PowerShell module! 2.0.0. Manage your #Azure #DevOps org using OAuth! go check it out: https://github.com/AZDOPS/AZDOPS

GitHub - AZDOPS/AZDOPS: Functions for managing Azure DevOps

Functions for managing Azure DevOps. Contribute to AZDOPS/AZDOPS development by creating an account on GitHub.

GitHub

Dogzilla Feb 8, 2023

https://www.theguardian.com/world/2023/feb/07/google-targets-low-income-women-anti-abortion-pregnancy-center-study #adops

Google targets low-income US women with ads for anti-abortion pregnancy centers, study shows

Exclusive: research finds ads directing women in two cities to crisis pregnancy centers when they search for abortion care

The Guardian

ACAB for Cutie

Jan 27, 2023

Well, it looks like the layoff monster got me too.

If you know anyone looking for a Data Engineer in St Louis or for a remote position my schedule just opened up.

My background is in ad agencies and digital media with expertise in reporting APIs, data pipelines, #Python, #SQL, and #AdOps
I'm open to other industries as long as it's a position that involves #ETL or #ELT

#layoff #OpenToWork #TechJobs

Solutiontales Jan 6, 2023

As the global recession threatens to take hold, many businesses are preparing for a downturn in their profits. One industry that is surprisingly resilient in times of recession, however, is advertising.

Despite predictions of a recession, experts believe that ad spending will actually increase. So why is advertising so resistant to recession? Read on to find out!

#advertising #adnetwork #advertisingandmarketing #advertiser #adops #publishers #recession #adrevenue

https://www.solutiontales.com/ad-spending-increase-recession/