Deidre Popovich

@[email protected]
99 Followers
161 Following
20 Posts
(Dr./she/her) Assoc Professor of Marketing
@TTURawlsCollege @TexasTech. I study consumer psychology + toot about #Marketing #Academia #Cats.
Websitehttp://www.deidrepopovich.com
Publicationshttps://scholar.google.com/citations?user=R3feMFEAAAAJ&hl=en
Deidre PopovichJul 11, 2024
I have a 🚨 New Publication 🚨 explaining how to deal with missing data. This one is great for any graduate research methods class or survey research class. It offers practical guidance for dealing with missing data. https://doi.org/10.1080/10696679.2024.2376052
Deidre PopovichMar 1, 2024
I provided some insights into why "drip pricing" (fees added on later in the buying process) works in this Food Institute article. #consumers #pricing #fees https://foodinstitute.com/focus/drip-pricing-has-the-attention-of-regulators-consumers-as-inflation-lingers/
'Drip Pricing' Has the Attention of Regulators, Consumers as Inflation Lingers - The Food Institute

Regulators have begun paying close attention to “drip pricing” – when seemingly great deals include hidden fees.

The Food Institute
Deidre PopovichFeb 8, 2024
I was a guest on a video podcast today - Conversations with Dr. David Dobson - discussing the topic of healthcare marketing and some of the research we are doing at our lab. #healthcare #marketing #consumers #health https://youtu.be/MaIm1Gk-Trw?si=CxeI1bozopLU_IY3
Healthcare Marketing with Dr. Deidre Popovich

YouTube
Deidre PopovichJan 22, 2024
The Conversation published a piece about our recent research on wine nutrition labels. #wine #nutrition #consumers #wineindustry #health https://theconversation.com/think-wine-is-a-virtue-not-a-vice-nutrition-label-information-surprised-many-us-consumers-217509
Think wine is a virtue, not a vice? Nutrition label information surprised many US consumers

People may be surprised when they read a nutrition label on a bottle of wine. The industry should take note.

The Conversation
Deidre PopovichAug 19, 2023

Your back-to-school reminder that learning styles are a MYTH. There is no evidence that supports the idea that teaching to a preferred mode improves student performance.

https://theconversation.com/the-same-people-excel-at-object-recognition-through-vision-hearing-and-touch-another-reason-to-let-go-of-the-learning-styles-myth-209305

The same people excel at object recognition through vision, hearing and touch – another reason to let go of the learning styles myth

The idea that each person has a particular learning style is a persistent myth in education. But new research provides more evidence that you won’t learn better in one modality than another.

The Conversation
Deidre PopovichJul 13, 2023
📣 New research with Kelli Frias, Ph.D. from our HealthCARE Lab where we discuss the implications of hospital price transparency for consumers and their well-being. Making healthcare more "shoppable" has important implications for marketing, consumers, providers, and public health. #consumers #decisionmaking #healthcare #policy #pricetransparency #hospital #marketing #publichealth #research https://doi.org/10.1111/joca.12551
Deidre PopovichMay 13, 2023
🍷 New Publication with
Natalia Velikova
—we study the impact of nutrition labeling on wine. The EU will start mandating these labels in December, although they are not mandatory in the US yet. Most consumers need to be prompted to read wine nutrition labels. Consumers are more surprised by the sugar content than calories. #wine #winemarketing #winetrade #nutrition #nutritionfacts #health #healthandwellbeing https://www.emerald.com/insight/content/doi/10.1108/JCM-09-2020-4101/full/html
The impact of nutrition labeling on consumer perceptions of wine | Emerald Insight

The impact of nutrition labeling on consumer perceptions of wine - Author: Deidre Popovich, Natalia Velikova

Deidre PopovichFeb 7, 2023
I’m quoted in this NBC News piece on tipping behavior. #consumers #tipping #tipflation https://www.nbcnews.com/news/amp/rcna67316
Americans are tipping more often, even if they don’t want to

Americans may be grumbling about the new rules of tipping — whatever those are exactly — but they’re ponying up anyway, new gratuity data from Square show.

NBC News
Deidre PopovichJan 28, 2023
🚨 New Research. We show that large brands have a "dominant disadvantage" for their sustainability initiatives. Large brands tend to appear more profit-centric and less authentic than smaller brands, so they need to demonstrate a larger commitment to #sustainability.
https://www.sciencedirect.com/science/article/pii/S0148296323000528
Deidre PopovichJan 26, 2023
We got mugs for our lab! 😍
https://www.hcarelab.org/
HealthCARE Lab

A research lab co-located at American University and Texas Tech University studying topics of healthcare and consumer decision-making. Research in affordability, cross-border healthcare between the United States and Mexico, political rhetoric, and healthcare services.

HealthCARE Lab