I provided some insights into why "drip pricing" (fees added on later in the buying process) works in this Food Institute article. #consumers #pricing #fees https://foodinstitute.com/focus/drip-pricing-has-the-attention-of-regulators-consumers-as-inflation-lingers/
'Drip Pricing' Has the Attention of Regulators, Consumers as Inflation Lingers - The Food Institute

Regulators have begun paying close attention to “drip pricing” – when seemingly great deals include hidden fees.

The Food Institute