Google used to take pride in minimizing time we spent there, guiding us to relevant pages as quickly as possible. Over time, they tried to answer everything themselves: longer snippets, inline FAQs, search results full of knowledge panels.

Today's Bard announcement feels like their natural evolution: extracting all value out of the internet for themselves, burying pages at the bottom of each GPT-generated essay like footnotes. https://blog.google/technology/ai/bard-google-ai-search-updates/

An important next step on our AI journey

Introducing Bard, Google's experimental conversational AI service powered by LaMDA — plus, new AI features in Search coming soon.

Google

Of course, they frame it as "making it easier for people to get to the heart of what they’re looking for and get things done." But how long will publishers, blogs, online communities, and other creators tolerate generating free content to feed their machine, while getting little to nothing in return?

It's only a one line change:
<meta name="googlebot" content="noindex">

Personally, I wish that the "code red" response that ChatGPT inspired at Google wasn't to launch a dozen AI products that their red teams and AI ethicists have warned them not to release, but to combat the tsunami of AI-generated SEO spam bullshit that's in the process of destroying their core product. Instead, they're blissfully launching new free tools to generate even more of it.
@andybaio Can I getta AMEN?! Just in the last few months you pretty much gotta *know an SME* to get a right answer on some topics... this is 🐄 💩 and they need to fix it or it's gonna be bad for all of us.

@stonebear @andybaio I mean... thatś why this is a bit of an overblown panic.

Google has been processing and summarizing search results for ages. To the point where all of this has already been litigated in court (although it'll likely be again).

They will even read you back search results through Assistant already. Slapping LaMDA on top of it at this point is at best a slight qualitative improvement.

@stonebear @andybaio To be clear, people interpret the Bing and Google moves as being what they see in the open ChatGPT demo.

It most likely is not gonna be that. ChatGPT is only responding based on its weights. Presumably these search engine apps will simply perform a search, then read you the results of the search with sourcing and a follow up list of links.

There are already examples of this out there. The biggest problem isn't so much accuracy as bad searching practices.

@andybaio the next few years are gonna be rough for the web. Fortunately, the fediverse is a big step in the right direction.
@eviltrout @andybaio sadly I can't search fediverse either. did you know each instance sets its own rules about search & indexing?
@andybaio I wrote exactly this six weeks ago. Feels like search has become trash lately.

@andybaio The only Code Red to google is when there's not an Ad stream in the middle of whatever is trending at the moment.

None of that has to do with whether the product is ultimately successful, or even if it's what people wanted.

@andybaio
A thousand years ago they had the best product.

@MHowell @andybaio #google then: Do No Evil.

Google now: It’s Just Business.

@andybaio individuals who work there may want to protect people, but Google itself only cares about money.
@andybaio but their core product hasn’t been search for years, it’s ads.
@andybaio indeed. IF there's something that will bring their business down, it won't be something like ChatGPT, but their inability to vet ads for phishing attacks. A couple of weeks ago, any ec2 search, returned an ad as the first result which redirected to a phishing page. URL looked ok up until the point you clicked on it.

@andybaio I personally want Google to crash and burn as a company so hard and with such a deep crater left behind that nobody tries to be Google again.

So I'm kinda all for them torching their own core product in a desperate attempt to stay relevant.

@ocdtrekkie @andybaio Given how people are cheering on Microsoft these days, don't keep your hopes up high.

@ocdtrekkie @andybaio

I actually don't. I want them to split up into different companies that can focus on their individual core products.

@SaftyKuma @andybaio So the thing is, all of Google's core products are secretly awful, and a large part of the problem is the monopoly integration of having them all tied together has locked people into all of these awful products so heavily they don't realize it.

@SaftyKuma @andybaio Gmail, Google Search, Google Maps, Android, and Chrome are all basically industry-worst options that people are stuck with because they all tie together.

Let. It. All. Collapse.

@ocdtrekkie @andybaio

Well, yes, a lot suck. But it's easy to have sucky "me too" products you're not motivated to fix when you're subsidized by near-monopoly power.

@ocdtrekkie @andybaio

Hence breaking the company up (same should happen with Microsoft). These companies are too big and feel they can shove whatever shit they want down people's throats because we're forced to use their "core" products.

@SaftyKuma @andybaio I just don't think when you break up Google, any part of it anyone will actually want to use. It's all heaps on heaps of garbage. I am pro-breaking-up-Google, mostly because I expect it to simultaneously cause every product in their line to collapse into oblivion.
@andybaio Why do you think that they don't do both?
@andybaio as if responsible behaviour was ever part of their business model
@andybaio This!!! There’s a reason the prospect of conversational answers from Bing might be appealing to many, and it’s not the ChatGPT aspect of it at all. It’s the thought of being able to find what you want without having to wade through pages of adverts and spam SEO sources first. If Google could just improve their consumer experience in the current model and dial back on the money making a smidgeon, conversational AI would remain niche rather than an existential threat to them
@andcam @andybaio SEO consultants … as useless to mankind as fashion journalists
@andybaio Isn't this about a rush to be first with an IPO since some have gone badly in recent years? If the stock can be pumped to a ridiculous value the investors can get big profits out quickly, which is what they are always hoping for, a big score. Most of AI is complete bullshit, but there is a gold rush happening with it.
@andybaio I agree on most points but "to combat the tsunami of AI-generated SEO spam bullshit" has now become impossible. The era of easy searching for meaningful results is over.
@kr4ft3r @andybaio Yeah, now instead of googling, we'll just ask ChatGPT. What could go wrong with that?

@andybaio guess why I don't use #Google?

Because their search results are useless...

@andybaio they could be using AI to sort through content, but instead, they’re using it to just create more noise, distorting the actual signal. It’s the opposite of what you want a search tool to do….
@andybaio use startpage.com and see the old google results. The search engine is good just been littered with ads
@andybaio very much this. “Don’t be evil” Google might have chosen usefulness, but the current one is going to make things worse for everyone while draining cash for the executives and shareholders
@andybaio Google's been working on the AI chatbot for years. I saw a demo of it pre-pandemic where it ordered a pizza, supposedly fooling a human. Much of it was faked but they've had all the elements for many years. That said, they waited until they fired their best ethicists before making it public so there's that.

@andybaio Numerous people have already documented #ChatGPT #GPT3 doing #plagiarism and #copyright violations - is #google really getting around that with #Bard?

It takes more than just switching out words to avoid plagiarism and IP theft. https://www.linkedin.com/pulse/copyright-infringement-danger-chatgpt-best-practices-spradley/

Copyright Infringement danger with ChatGPT: Best Practices and Strategies

Introduction Welcome to our exploration of ChatGPT and copyright infringement. In this blog, we will delve into the inner workings of ChatGPT, a language model developed by OpenAI that has the ability to generate human-like text and conversations.

pgcd (@[email protected])

As further proof that the Writers are incompetent, lazy asses, the actual #singularity we're gonna get is #bard "learning" from text generated by #chatgpt from pages created using bard, etc.

Mastodon
@andybaio This, this, one thousand times. The AI-generated bullshit threat should be fought by countering it, not with more competition at producing more real-sounding BS. I'm waiting for governments to prepare responses too, GDPR-style.
@andybaio Google's core product isn't Google Search though, it's information on people's private browsing habits.
@andybaio judging from the quality of their core product, they've given up on it anyway.
@andybaio Microsoft has been majoring on responsible AI and ethics for the last few years; imagine if Google had tried to compete by being *more responsible* than Microsoft
@andybaio At a certain stage (the stage where "don't be evil" seems like a quaint relic), a company's culture gets to a place where they've utterly lost touch with the value they provide because sacrificing that to extract value has become so reflexive. PMs optimize metrics that have become detached from the core value because they were hired to optimize that metric. Successful companies go full sociopath because their success makes them a magnet for metrics optimisers.

@andybaio Or even do something to get XLoader out of its ads. This problem is getting worse and worse.

https://arstechnica.com/information-technology/2023/02/until-further-notice-think-twice-before-using-google-to-download-software/

Until further notice, think twice before using Google to download software

Over the past month, Google has been outgunned by malvertisers with new tricks.

Ars Technica
@andybaio aren't their core products advertising and Android licensing, though? It hasn't been search for almost two decades now.
@TheRealPomax *Search* advertising is still the majority of their revenue, about 57% last year.

@andybaio

What I find interesting is that there is already petabytes of nonsense on the World Wide Web. Nobody is suggesting that we shut down the Internet.

@andybaio Google’s fear should be their own demonstrated inability to deal with SEO spam, not chat AI systems. Page 1 through ♾️ of Google have had terrible results for years. Every site is either an Amazon referrer or a content farm showing DoubleClick ads. Google’s product is bad, but nobody else has a better one yet.

(Bing is no better; their product vision appears to be “do whatever Google just did”)

@Hazelcrazygoatlady @andybaio idk it seems like google self destructing and burning down the web can only be a win. we owe megas and their capitalist owners no sympathy.
@andybaio Do you think they're aware of that and just expect to pivot out of regular search before it's a problem?
@andybaio Maybe they just don't care about destroying the web and forsee some other way to collect the data. 😵 I really hope they crash and burn but I really worry at what would happen if they don't

@andybaio their core product is a monopoly on online advertising and the AI generators don’t threaten that.

In fact if folks have to bounce around more of the internet to find a thing that’s more ads that Google gets to show them.

@andybaio it is an exhausting time to be an ai ethicist
@andybaio Remember when Yahoo! wanted to be everything for everyone instead of letting everyone be everything? Didn’t work out so well.

@andybaio I agree with that ideal, but I don't think that is what users want. Too many webpages are filled with ads and other annoyances. That's why everyone is pushing towards getting the answer.

Take andisearch.com seems like pure plagiarism (especially of news sites).

@andybaio Why are you so confident they are NOT building those detectors?

Or that they aren't watermarking their BS generators so that their core product can recognize it?

@andybaio yep search results are becoming increasingly polluted by AI generated spam and they seem unwilling or unable to filter out