After two decades of energy analysis & punditry, I conclude that most readers & listeners are attracted to technology stories, because they feel like they understand them. So we have hype cycles around fracking, hydrogen, nukes, etc.

But the things that actually matter--where the real #energytransition happens--are not technology stories at all! They're process and regulation and legislative stories... that bore our tech-obsessed audiences.

It's a real conundrum.

@chrisnelder maybe it is an opportunity for several true-crime style podcast series? First Energy, FPL, and KyMEA are rich with content and characters.

What say you @amywestervelt ?

@waltbaldwin @chrisnelder @amywestervelt I pitched something like this to David Pomerantz (not sure if he's on here; @DavidPomerantz on the bird site). He seemed tempted.
@waltbaldwin @chrisnelder @amywestervelt I know Ken Paulman at @energynewsnetwork is working on the Ohio story, aiming for a podcast format I believe
@bslotterback @waltbaldwin @chrisnelder @amywestervelt @energynewsnetwork I'm so glad to hear that someone is covering that! (My fantasy was to get Armando Iannucci involved -- but maybe that's the next step?)

@bslotterback @waltbaldwin @chrisnelder @amywestervelt @energynewsnetwork We are indeed talking with a major outlet about this but nothing is for sure and nothing I can share right now.

Meanwhile ideas and suggestions are welcome, I can be reached at paulman at fresh-energy dot org.

@waltbaldwin @chrisnelder I will just say that the first season of Drilled was meant to be a limited-run, one season and done affair, and now we're on season 7 and I have a list a mile long of more true-crime climate stories that would make great seasons (these included!). the format really seems to help people follow political/legal stuff that can otherwise be really boring and inscrutable!
@amywestervelt you are doing the lord's work. keep it coming!

@chrisnelder
I feel it's because shiny new tech can be sold as a magic wand that solves everything while regulation, legislation, etc sounds too much like hard work.

I see the same within the energy tech industry where you can get better funding for new fancy tech than for old boring tech foundation that the fancy stuff depends on (then the fancy stuff fails because the foundation is not sound).

@brunogirin I'm sure that's part of it too. But I can tell you for certain that the stories I have published that are about tech always get more attention than the far more important stories about process and regulation.
@chrisnelder ah yes, I see what you mean! Thought experiment: if you word a post about regulation as if it was a cool tech hack, do you get more engagement?
@brunogirin Probably, but after all this time in the field anything like “how to fix our energy dilemma with this one weird trick!” gives me a nervous tick.
@chrisnelder @brunogirin "How to add more fighting lemmas with one weird regulation!"
@DamonHD @chrisnelder With the key paragraph in that weird regulation amounting to "and here, some tech magic happens"?
@chrisnelder @brunogirin I think Silver-bullet thinking is a big part of the problem too. The idea that a new technology will allow everything to keep going as it has been is dangerously misguided, IMO

@chrisnelder As an energy policy person and also a novelist, I agree, and I genuinely wish we could figure out how to tell engaging, narrative-oriented stories about regulation and process.

(If it was me - and I'm not a journalist even a bit - I'd aim toward the 'grand strategy + individual profiles of players' angle on PUC processes, but I am also a nerd for intrigue.)

@ArkadyMartine The personal profile approach is certainly tried and true. But also very difficult to pull off if one is hewing firmly to a non-commercial focus, as we do at @TransitionShow
@ArkadyMartine @chrisnelder we desperately need new stories. Not just new processes and regulations: we also need new premises, paradigms, philosophies, and cultures
@chrisnelder No conundrum... keep doing both! I'm signed up for the variety. Sure some eps appeal a lot more than others. Some I skip and others I crawl through the show notes. "Don't go changing, to try and please me..." ;)

@chrisnelder . I agree but how have we made it so hard to tell stories about people? Good, bad ugly, people are interesting and energy transitions can be gripping to watch, even when they are about villains.

https://en.wikipedia.org/wiki/There_Will_Be_Blood

There Will Be Blood - Wikipedia

@GodsoeWilliam True enough. Not really a format I want to follow for our show, but it definitely works for a handful of others I could name.
@chrisnelder @Kmac is one barrier simply that regulation is geographically bounded? I have always found that to be a conundrum. I’m not uninterested in the dramas of regulation of say one US state but it feels overwhelming to think you’d have to be across that in dozens or hundreds of jurisdictions before you could have a sweeping sense of what’s going on. Perhaps that desire to generalise is the problem.
@Kmac That’s definitely a problem for us US observers, but I don’t see it as much of an issue for the audience. Most of them don’t know the first thing about regulation in their states anyway. But they all fancy themselves experts on technology!
@chrisnelder I think there's something very important here and it relates more broadly to why "tech" as a news topic is so much more popular than "energy".

@Kmac @chrisnelder

And for "energy" most people seem to instinctively think "(electricity)". The language many experts use seems to aid and abet that tunnel vision.

@Kmac @RadReduction Conversely, the FF sector has called themselves the “energy” sector for a very long time, and Wall Street adopted that language, which has made it difficult to even talk about renewables. Which is why for decades they were called “alternative energy” etc.
@Kmac I agree. It seems like a simple thing to say here in a toot, but it took me many years to understand it, and more to figure out how to say it.
@chrisnelder I don't completely agree. It's the interaction of policy and technology that builds the energy transition. I think some interesting stories can be told about that, e.g. the Dutch change in offshore wind policies that helped developers to drive innovation and massive cost reduction in offshore wind.
@chrisnelder This is an excellent observation. I direct a group of 7 #engineers and 3-4 #policy analysis, working on #EV, #V2G and #electricitypolicy. Biweekly meetings. Two of us mostly get both worlds, others listen & realize the other side enabes them (partial solution), but don’t fully understand how. I’d say it’s not just interest/boredom, but two cultures & languages. Also per @Kmac many US electricity challenges are state jurisdiction; so we have to fight trench warfare in 50 oblasts.

@willett @chrisnelder

this is true, but there are systemic tools that can be a huge benefit in all jurisdictions. expanding foia/open records laws to regulated IOUs and pushsing harder on agencies already subject to same for broader data access would be monumental.

utilizing that data with accessible planning tools like GenX https://energy.mit.edu/genx/, Calliope https://www.callio.pe/, and Engage (Calliope UI) https://engage.nrel.gov/en/login/?next=/en/ would be a force multiplier.

GenX

@willett @chrisnelder

...and imagine if regulated utilities and Munis all used accessible planning tools? everyone working with a single truth would be priceless (especially on the scale of plexos license fees).

@willett @chrisnelder excuse the irony if i twisted Chris' excellent observation back to tech...
@chrisnelder I think one way to make it more interesting is to make it more actionable. If there's an important public hearing coming up in front some relatively obscure but nearby regulatory body, then I want to know about it!
@sirens_of_mimas I agree that would be nice, but beyond a few NGOs alerting their own memberships, I'm almost drawing a blank about where that ever happens. Needs a lot of work.
What Does Sustainable Living Look Like? Maybe Like Uruguay

No greater challenge faces humanity than reducing emissions without backsliding into preindustrial poverty. One tiny country is leading the way.

The New York Times
@[email protected] your DMs please, then email me :)
@chrisnelder <Nods sadly, looks guilty>
@GraniteGeek Definitely check out Ep. 196 that launched today! https://mastodon.energy/@TransitionShow/110227567477875936
Energy Transition Show (@[email protected])

In Ep. 196, @[email protected] joins us to discuss the importance of unglamorous solutions in the #EnergyTransition. What if the most fundamental, transformative and enduring aspects of the energy transition aren’t about technology, but rather policy and investment? https://xenetwork.org/ets/episodes/episode-196-unglamorous-solutions/

mastodon.energy

@chrisnelder FWIW I found the hardware/software analogy for understanding the energy transition need for innovation in both technology and social systems really resonated with my 4th year students.

When I talked about regulation, policy, norms, attitudes, etc as the software change needed to have technology changes actually work, they got it.

@hishamzerriffi Dig it! I might have to use that sometime…
@chrisnelder It's a quandary. I find that crossover content, that has the charts of adoption and the new record highs, like New Mexico beating 50% renewable for the first time AND that has the relevant policy, regulation, or legislative story that underpins that can really help. Ya gotta train your audience in some cases...
@Wikisteff Yes. Pity that more journos don't try to do that.