Chris Nelder 🤘Dec 12, 2022

After two decades of energy analysis & punditry, I conclude that most readers & listeners are attracted to technology stories, because they feel like they understand them. So we have hype cycles around fracking, hydrogen, nukes, etc.

But the things that actually matter--where the real #energytransition happens--are not technology stories at all! They're process and regulation and legislative stories... that bore our tech-obsessed audiences.

It's a real conundrum.

Show threadSteffen ChristensenJul 10, 2023
@chrisnelder It's a quandary. I find that crossover content, that has the charts of adoption and the new record highs, like New Mexico beating 50% renewable for the first time AND that has the relevant policy, regulation, or legislative story that underpins that can really help. Ya gotta train your audience in some cases...
Show threadChris Nelder 🤘
@Wikisteff Yes. Pity that more journos don't try to do that.
Jul 10, 2023 at 6:23pmWeb