After two decades of energy analysis & punditry, I conclude that most readers & listeners are attracted to technology stories, because they feel like they understand them. So we have hype cycles around fracking, hydrogen, nukes, etc.

But the things that actually matter--where the real #energytransition happens--are not technology stories at all! They're process and regulation and legislative stories... that bore our tech-obsessed audiences.

It's a real conundrum.