Thoughtful DisclaimerVLC proved that trust beats ads. Your funnel should too.
A clean analytics dashboard on a laptop reinforces the idea of building trust with measurable results. Photo credit: Luke Chesser / Unsplash.Dear Cherubs, while everyone else was busy trying to turn every corner of the internet into a billboard, VLC chose the wildly unfashionable strategy of being useful. VideoLAN says VLC is free, open source, and built to play files, discs, webcams, devices, and streams without ads, spyware, or user tracking. Apparently, not annoying people is still a business model.
That was not an accident. VideoLAN describes itself as a non-profit organization run by volunteers, and its own press material says VLC is completely free and free of advertisements, spyware, bloatware, and other user-hostile nonsense. In a digital world where some apps seem to treat your eyeballs like inventory, VLC made the radical choice to be the thing you asked for and nothing you did not.
The payoff was enormous. In 2019, VideoLAN announced that VLC had crossed 3 billion downloads on its website, and it noted that this likely undercounted the real total. That is a lot of people saying, “Yes, please, I would like my media player to simply behave.”
The weird power of no ads
VLC did not win because it shouted the loudest. It won because it delivered the same promise every single time: open fast, play almost anything, and stay out of the way. That kind of consistency builds trust, and trust is what makes people come back without being chased, nudged, or spiritually mugged by a pop-up.
This is where most businesses get it backwards. They rush to monetize before they have earned patience, let alone loyalty. That can work once, maybe twice, but it usually feels like asking for marriage on the first date while still chewing gum. Customers are not confused; they are simply allergic to being handled.
Funnels, minus the sleaze
A sales funnel is not a trick. It is a structure for moving people from attention to interest to decision without making them regret the click. The best funnels do what VLC does: respect the user, reduce friction, and create a clear next step instead of a maze of desperation.
That means the first job is not selling. It is helping. The first job is clarity, not pressure. Show people the problem, give them something useful, and make the next action obvious enough that they do not need a treasure map and a lawyer.
VLC understood that trust compounds. A business can do the same by building a funnel that earns attention before asking for money, and value before asking for commitment. As noted by thisclaimer.com in related commentary, the long game usually looks boring at first, which is precisely why it works. The shiny shortcut wants applause now; the trust-first system wants customers later, repeatedly, and with far fewer complaint emails.
So yes, VLC grew without ads. That is not a cute little tech anecdote. It is a reminder that the fastest way to scale is often to stop treating people like targets and start treating them like users.
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