Chez Tata DedelMay 25
Vous perdez des clients ? Le vrai sujet n’est pas toujours combien… mais lesquels.
Perdre 5 petits clients occasionnels n’a rien à voir avec perdre 2 clients premium fidèles depuis 3 ans.
C’est tout l’enjeu du churn qualitatif.
A lire ICI ou lien en bio :
https://delphineneimon.com/churn-qualitatif/
#business #solopreneur #marketingdigital #retention #customerexperience #entrepreneuriat #churn
Churn qualitatif : pourquoi perdre certains clients coûte plus cher que d’autres

Découvrez ce qu’est le churn qualitatif, pourquoi il dépasse le simple taux de churn et comment il révèle les vrais signaux faibles de votre business.

Delphine NEIMON Conseil
Corp. Bullshit Death SpiralMay 18

Reposted our own tweets calling ourselves "the app everyone is talking about" until everyone was talking about us talking about everyone talking about us.

#cbds #tech #innovation #churn #app

Corp. Bullshit Death SpiralMay 13

We changed the cancel button from "Cancel Subscription" to "Abandon My Goals" and churn dropped 22%.

#cbds #tech #innovation #leadership #churn

Show threadManish AhujaApr 22

Keep Going Keep Growing 🚀

#customerretention #churn #businessgrowth #saas #marketingstrategy #customerexperience

[customer retention; churn; business growth; saas; marketing strategy; customer experience] https://mastodon.social/@MrEmogical/116446756927187507

Carl Gold, PhDMar 25

Jason M. Lemkin of SaaStr Ai discusses the unique #churn challenges for #genai companies : Prompts are too portable! (for the vendors)

- The technology is changing fast
- Prompts are portable : switching costs in AI agents are lower than in standard SaaS
- AI isn't a "moat" : it's "table stakes"
- AI buyers refuse to commit to multi-year contracts

https://www.saastr.com/the-wave-of-ai-agent-churn-to-come-prompts-are-portable/

Malcolm Connecting🏳️‍🌈🏳️‍⚧️👬👭🌊💙LGBTQ+ Democrat ResistanceMar 24
Is trillions in tax breaks for the rich not enough...? Could #trump be using #Churn as a tactic to manipulate #StockMarkets & Industries reliant on oil so that his #billionaire friends & select #republicans can profit at the expense of everyday Americans left holding the bag...?
Wolfgang StiefMar 19
Big Brother. #onepicaday #milchkanne #churn #garten #deko #eos450d #40mm #primelens #festbrennweite
jpmellojrMar 18
AI apps are crushing it on early revenue—but leaking users just as fast. Can developers turn hype into habit? https://jpmellojr.blogspot.com/2026/03/ai-apps-bring-in-cash-but-struggle-to.html #AI #AIApps #UserRetention #Churn #RevenueCat #SubscriptionApps
Carl Gold, PhDMar 18

"#AI sells, but it doesn't stick" according to RevenueCat - AI apps have 30% higher #churn rate, and a 20% higher rate of refund requests.

Lots of great churn facts in the 2026 State of Subscription Apps report, you know how I love a good churn benchmark report! (Since I invented this category of reporting back when I was at Zuora 🤓 )

https://www.revenuecat.com/state-of-subscription-apps/

Carl Gold, PhDMar 11

Antenna released their 2025 State of Subscriptions report. #Churn focused highlights:

- #SVOD #churnrate was fairly stable in 2025, but with a big spike on Disney/Hulu due to Jimmy Kimmel's brief "indefinite" suspension 😆

- Average SVOD churn 4.6% monthly

- 40% of churned subscribers returned within 12 months = Winback for the Win!