Annualizing Retention Rates
SaaS 기업들이 월간 또는 분기별 유지율을 연간 수치로 환산할 때 단순 곱셈을 사용하는 오류를 범하기 쉽다. 실제로는 유지율이 복리로 계산되어야 하며, 월 2% 이탈률은 연간 약 21.5% 이탈률에 해당한다. 잘못된 계산은 이탈률을 과대평가하고 유지율을 과소평가하여 투자자 보고나 벤치마크 비교 시 오해를 불러일으킨다. 따라서 정확한 연간 유지율 산출을 위해서는 복리 공식을 적용해야 하며, 일관된 측정 방법론 유지도 중요하다. ARRGuide 같은 도구를 활용하면 자동으로 일관된 유지율 계산과 연간 환산이 가능하다.
Keep Going Keep Growing 🚀
#customerretention #churn #businessgrowth #saas #marketingstrategy #customerexperience
[customer retention; churn; business growth; saas; marketing strategy; customer experience] https://mastodon.social/@MrEmogical/116446756927187507
Jason M. Lemkin of SaaStr Ai discusses the unique #churn challenges for #genai companies : Prompts are too portable! (for the vendors)
- The technology is changing fast
- Prompts are portable : switching costs in AI agents are lower than in standard SaaS
- AI isn't a "moat" : it's "table stakes"
- AI buyers refuse to commit to multi-year contracts
https://www.saastr.com/the-wave-of-ai-agent-churn-to-come-prompts-are-portable/
"#AI sells, but it doesn't stick" according to RevenueCat - AI apps have 30% higher #churn rate, and a 20% higher rate of refund requests.
Lots of great churn facts in the 2026 State of Subscription Apps report, you know how I love a good churn benchmark report! (Since I invented this category of reporting back when I was at Zuora 🤓 )
Antenna released their 2025 State of Subscriptions report. #Churn focused highlights:
- #SVOD #churnrate was fairly stable in 2025, but with a big spike on Disney/Hulu due to Jimmy Kimmel's brief "indefinite" suspension 😆
- Average SVOD churn 4.6% monthly
- 40% of churned subscribers returned within 12 months = Winback for the Win!
Policy churn, selective memory, and the mess on repeat
There’s a familiar pattern in foreign policy debates: outrage at the current regime, amnesia about how it got there. Yes, the current government of #Iran is repressive. It crushes dissent, restricts freedoms, and enforces authoritarian rule. None of that needs soft-pedalling, but if we’re at all serious about understanding the world - rather than just reacting to #fashernista headlines - we also have to look at how situation came to be. In 1953, the democratically elected Prime Minister […]https://hamishcampbell.com/policy-churn-selective-memory-and-the-mess-on-repeat/
sayzard
NDTV
Manish Ahuja
Carl Gold, PhD
Malcolm Connecting🏳️🌈🏳️⚧️👬👭🌊💙LGBTQ+ Democrat Resistance
Wolfgang Stief
jpmellojr
#OMN (Open Media Network)