95% of annual app subscribers who cancel never return, RevenueCat finds
RevenueCat's 2026 subscription report: annual reactivation capped at 5% regardless of price tier, with 35% of cancellations falling in Month 1 of 115,000+ apps.
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AI apps earn 41% more per user but churn 30% faster, RevenueCat finds
RevenueCat's 2026 State of Subscription Apps report, built on 115,000 apps and $16B revenue, reveals AI apps earn more but retain users far less than traditional apps.
AI apps earn 41% more per user but churn 30% faster, RevenueCat finds
RevenueCat's 2026 State of Subscription Apps report, built on 115,000 apps and $16B revenue, reveals AI apps earn more but retain users far less than traditional apps.
The app middle class is dying - and RevenueCat's data shows exactly how fast
RevenueCat's 2026 State of Subscription Apps reveals top apps growing 80% YOY while the bottom 25% shrink 33%, across 115,000 apps and $16B in revenue.
The app middle class is dying - and RevenueCat's data shows exactly how fast
RevenueCat's 2026 State of Subscription Apps reveals top apps growing 80% YOY while the bottom 25% shrink 33%, across 115,000 apps and $16B in revenue.
The app middle class is dying - and RevenueCat's data shows exactly how fast
RevenueCat's 2026 State of Subscription Apps reveals top apps growing 80% YOY while the bottom 25% shrink 33%, across 115,000 apps and $16B in revenue.