By starting with the customer’s needs, daily tasks become purposeful steps toward building trust and value. Try these steps in your next sprint and observe how "working backwards" shifts your team’s focus.
Credits: Inspired by Jeff Bezos’s 2004 letter to shareholders and Amazon’s Innovation Principles.
#Agile #WorkingBackwards #ProductManagement #CustomerExperience #UserCentricDesign #Scrum #Innovation #CustomerFocus #LeanStartup #CustomerSuccess (9/9)