The Agency Review2h ago
Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @rga @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: http://the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity
Alex Jimenez3h ago

How to Use #AI for Customer Insights to Improve Retention & #Personalization

https://clevertap.com/blog/how-to-use-ai-for-customer-insights/

#DigitalMarketing

How to Use AI for Customer Insights to Improve Retention & Personalization

Learn how to use AI-powered customer insights to improve retention and personalization. Explore predictive analytics, segmentation, and real-time engagement strategies.

CleverTap - All-in-One Customer Engagement Platform
PPC Land4h ago
TikTok and Samba reveal 172% ticket sales lift in new box office study: TikTok and Samba's Box Office Lift study across 38 U.S. theatrical campaigns shows 172% median ticket purchase lift and $1.70 incremental ROAS, outperforming linear TV by 15x. https://ppc.land/tiktok-and-samba-reveal-172-ticket-sales-lift-in-new-box-office-study/ #TikTok #BoxOffice #TicketSales #DigitalMarketing #TheaterIndustry
TikTok and Samba reveal 172% ticket sales lift in new box office study

TikTok and Samba's Box Office Lift study across 38 U.S. theatrical campaigns shows 172% median ticket purchase lift and $1.70 incremental ROAS, outperforming linear TV by 15x.

PPC Land
PPC Land4h ago
FYI: MetaRouter: the hidden engine inside Google's Kroger ad deal: MetaRouter, a Cincinnati data infrastructure firm, is powering SKU-level conversion reporting inside Google's Commerce Media Suite, built by a Walmart Ads veteran and a serial founder in a matter of weeks. https://ppc.land/metarouter-the-hidden-engine-inside-googles-kroger-ad-deal/ #MetaRouter #GoogleAds #Kroger #CommerceMedia #DigitalMarketing
MetaRouter: the hidden engine inside Google's Kroger ad deal

MetaRouter, a Cincinnati data infrastructure firm, is powering SKU-level conversion reporting inside Google's Commerce Media Suite, built by a Walmart Ads veteran and a serial founder in a matter of weeks.

PPC Land
Quickup Softech5h ago

They want a luxury villa…
but their marketing budget is still studio level.

That gap? That’s where growth is lost.

We make your brand look, feel, and convert premium.

📞 +91 8668762670
🌐 quickuppsoftech.com

#Branding #DigitalMarketing #PremiumPositioning #QuickuppSoftech #GrowthStrategy

PPC Land5h ago
ICYMI: OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push: OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains. https://ppc.land/otto-advertising-posts-49-retail-media-growth-after-dsp-and-keyword-targeting-push/ #RetailMedia #DigitalMarketing #AdvertisingGrowth #Ecommerce #ROAS
OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push

OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains.

PPC Land
PPC Land5h ago
TikTok and BSI's creator suitability report reframes brand risk: TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026. https://ppc.land/tiktok-and-bsis-creator-suitability-report-reframes-brand-risk/ #TikTok #BrandSafety #DigitalMarketing #AdSpend #ContentCreation
TikTok and BSI's creator suitability report reframes brand risk

TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026.

PPC Land
PPC Land5h ago
TikTok's TopReach merges two premium ad slots - and promises 59% more reach: TikTok's TopReach unites TopView and TopFeed placements into one buy, delivering 59% incremental reach at 3X lower cost per reach than TopView alone. https://ppc.land/tiktoks-topreach-merges-two-premium-ad-slots-and-promises-59-more-reach/ #TikTok #TopReach #DigitalMarketing #SocialMedia #Advertising
TikTok's TopReach merges two premium ad slots - and promises 59% more reach

TikTok's TopReach unites TopView and TopFeed placements into one buy, delivering 59% incremental reach at 3X lower cost per reach than TopView alone.

PPC Land
PPC Land5h ago
TikTok Pulse suite targets brand-safe trends with new creator and AI tools: TikTok Pulse suite expands with Pulse Tastemakers and Pulse Mentions in 2026, offering contextual ad placement next to top content, creators, and brand conversations. https://ppc.land/tiktok-pulse-suite-targets-brand-safe-trends-with-new-creator-and-ai-tools/ #TikTokPulse #BrandSafety #AItools #ContentCreators #DigitalMarketing
TikTok Pulse suite targets brand-safe trends with new creator and AI tools

TikTok Pulse suite expands with Pulse Tastemakers and Pulse Mentions in 2026, offering contextual ad placement next to top content, creators, and brand conversations.

PPC Land
Ashish Varghese Thomas6h ago

What can Target teach B2B SaaS about search? Voice and visual search are reshaping how buyers discover tools. If your SaaS isn’t optimized for how people actually search today, you’re already behind. Here’s what to learn.

#B2BSaaS #VoiceSearch #VisualSearch #SEO #SaaSMarketing #DigitalMarketing

https://ashishvarghesethomas.wordpress.com/2026/03/28/targets-voice-visual-seo-lessons-for-saas/?utm_source=mastodon&utm_medium=jetpack_social

Target’s Voice & Visual SEO: Lessons for SaaS

What can B2B SaaS learn from Target? Explore voice search, visual SEO, and structured data strategies shaping search in 2026

Digital Marketing Insights