ICYMI: The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TheTradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdTech #CampaignManagement

The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TheTradeDesk #AdTech #ProgrammaticAdvertising #MarketingInnovation #CampaignManagement

FYI: ChatGPT ads, Netflix CAPI, and The Trade Desk under pressure: ChatGPT's first ad tech partner, Netflix's Conversion API, The Trade Desk's margin scrutiny, Google's TCF v2.3 enforcement, and search volatility defined this week. https://ppc.land/chatgpt-ads-netflix-capi-and-the-trade-desk-under-pressure/ #ChatGPT #Netflix #DigitalMarketing #AdTech #TheTradeDesk

ChatGPT ads, Netflix CAPI, and The Trade Desk under pressure: ChatGPT's first ad tech partner, Netflix's Conversion API, The Trade Desk's margin scrutiny, Google's TCF v2.3 enforcement, and search volatility defined this week. https://ppc.land/chatgpt-ads-netflix-capi-and-the-trade-desk-under-pressure/ #ChatGPT #Netflix #AdTech #DigitalMarketing #TheTradeDesk

FYI: The Trade Desk opens its ecosystem to everyone with OpenTTD: The Trade Desk today launched OpenTTD, a unified portal giving data providers, publishers, and brands API access to programmatic advertising tools across the open internet. https://ppc.land/the-trade-desk-opens-its-ecosystem-to-everyone-with-openttd/ #TheTradeDesk #OpenTTD #AdTech #ProgrammaticAdvertising #DigitalMarketing

FYI: AudienceProject and The Trade Desk unite on CTV measurement across Europe: AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe. https://ppc.land/audienceproject-and-the-trade-desk-unite-on-ctv-measurement-across-europe/ #AudienceProject #TheTradeDesk #CTV #DigitalMarketing #AudienceMeasurement

FYI: Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet: The Trade Desk today launched the Ventura Ecosystem, bringing V's 50M-device OS and Nexxen's full-stack ad tech into a shared CTV marketplace built on OpenPath and UID2. https://ppc.land/ventura-ecosystem-launches-with-v-and-nexxen-as-ctvs-open-marketplace-bet/ #VenturaEcosystem #CTV #AdTech #OpenMarketplace #TheTradeDesk

ICYMI: Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet: The Trade Desk today launched the Ventura Ecosystem, bringing V's 50M-device OS and Nexxen's full-stack ad tech into a shared CTV marketplace built on OpenPath and UID2. https://ppc.land/ventura-ecosystem-launches-with-v-and-nexxen-as-ctvs-open-marketplace-bet/ #VenturaEcosystem #CTV #DigitalAdvertising #AdTech #TheTradeDesk

Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet: The Trade Desk today launched the Ventura Ecosystem, bringing V's 50M-device OS and Nexxen's full-stack ad tech into a shared CTV marketplace built on OpenPath and UID2. https://ppc.land/ventura-ecosystem-launches-with-v-and-nexxen-as-ctvs-open-marketplace-bet/ #VenturaEcosystem #CTV #AdTech #TheTradeDesk #OpenMarketplace

The Trade Desk loses another CFO after just 5 months: The Trade Desk appoints Tahnil Davis as interim CFO after Alex Kayyal's departure, marking second finance chief change in six months. https://ppc.land/the-trade-desk-loses-another-cfo-after-just-5-months/ #TheTradeDesk #CFO #FinanceNews #LeadershipChange #BusinessUpdates