Publicis and The Trade Desk make up as ad tech's trust layer cracks: Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/ #AdTech #Publicis #TheTradeDesk #AIBuying #DigitalMarketing

FYI: The Trade Desk adds a gaming veteran to its board - and the timing matters: The Trade Desk names ex-Warner Bros. Games president David Haddad to its board, adding media expertise as the company rebuilds after a Nasdaq compliance notice. https://ppc.land/the-trade-desk-adds-a-gaming-veteran-to-its-board-and-the-timing-matters/ #TheTradeDesk #GamingIndustry #BoardOfDirectors #MediaExpertise #Nasdaq

ICYMI: Acxiom's geo-based audiences are now live on The Trade Desk in UK and Germany: Acxiom's InfoBase Geo-Based audience segments are live in The Trade Desk's data marketplace in the UK and Germany, expanding programmatic audience targeting. https://ppc.land/acxioms-geo-based-audiences-are-now-live-on-the-trade-desk-in-uk-and-germany/ #AudienceTargeting #ProgrammaticAdvertising #GeoBasedMarketing #DigitalMarketing #TheTradeDesk

The Trade Desk adds a gaming veteran to its board - and the timing matters: The Trade Desk names ex-Warner Bros. Games president David Haddad to its board, adding media expertise as the company rebuilds after a Nasdaq compliance notice. https://ppc.land/the-trade-desk-adds-a-gaming-veteran-to-its-board-and-the-timing-matters/ #TheTradeDesk #GamingIndustry #BoardOfDirectors #MediaExperts #Nasdaq

https://www.wacoca.com/life/409876/ AgodaとThe Trade Desk、アジア太平洋地域で旅行広告の戦略的提携　Agodaの保有データで予約前の旅行者にリーチ – TRAICY（トライシー） #Agoda #Ryoko #TheTradeDesk #Travel #旅行

FYI: Hightouch and The Trade Desk tackle the exposure log identity problem: Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands. https://ppc.land/hightouch-and-the-trade-desk-tackle-the-exposure-log-identity-problem/ #Hightouch #TheTradeDesk #IdentityResolution #DataDriven #DigitalMarketing

ICYMI: The Trade Desk names its fourth CFO in 14 months as leadership churn continues: The Trade Desk appoints Nate Olmstead as permanent CFO effective July 9, 2026, closing a 14-month period of rapid leadership turnover in its finance function. https://ppc.land/the-trade-desk-names-its-fourth-cfo-in-14-months-as-leadership-churn-continues/ #TheTradeDesk #CFO #LeadershipChange #FinanceIndustry #BusinessNews

The Trade Desk integrates Utiq's telco identity signals across EMEA: The Trade Desk and Utiq announced a partnership integrating telco-powered, user-consented identity signals into the DSP's EMEA identity solutions portfolio. https://ppc.land/the-trade-desk-integrates-utiqs-telco-identity-signals-across-emea/ #TheTradeDesk #Utiq #IdentitySignals #Telecommunications #DSP

ICYMI: The Trade Desk's Q2 Kokai updates: AI controls, CTV pause ads, Deal Desk: The Trade Desk Q2 2026 Kokai release adds AI optimisation controls, CTV pause ads, Sincera inventory signals, Deal Desk upgrades, and omnichannel insights. https://ppc.land/the-trade-desks-q2-kokai-updates-ai-controls-ctv-pause-ads-deal-desk/ #TheTradeDesk #AIOptimization #CTVAds #DigitalMarketing #Omnichannel

FYI: Amazon tightens its grip as programmatic identity enters a new era: Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves. https://ppc.land/amazon-tightens-its-grip-as-programmatic-identity-enters-a-new-era/ #Amazon #ProgrammaticAdvertising #AdTech #TheTradeDesk #IdentityManagement