Publicis and The Trade Desk make up as ad tech's trust layer cracks: Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/ #AdTech #Publicis #TheTradeDesk #AIBuying #DigitalMarketing

Prebid stewards open-source sales agent publishers needed for AI buying: Prebid today took over the sales agent repository for agentic advertising from AgenticAdvertising.org, providing publishers neutral path to automated direct buying. https://ppc.land/prebid-stewards-open-source-sales-agent-publishers-needed-for-ai-buying/ #Prebid #OpenSource #AIBuying #Advertising #DigitalMarketing