Neath manâs tongueâinâcheek campaign brings back muchâloved Thatchers cider
What started as a joke between friends has ended with Scott Sullivan from Neath being invited to Thatchersâ famous Myrtle Farm in Somerset for a personal surprise from fourthâgeneration cidermaker Martin Thatcher â and the official return of Redwood, a muchâmissed limitedâedition cider that disappeared from shelves years ago.
Scottâs posts calling for Redwoodâs comeback gathered unexpected momentum online, drawing in cider lovers across Wales and the West Country. The campaign caught the attention of Thatchers themselves, who decided to bring the smallâbatch favourite back as part of this yearâs Cider Barn range.
Scott Sullivan outside Thatchersâ Myrtle Farm brewery with the campaign message that sparked Redwoodâs comeback.
A fan campaign that actually worked
Scott says he first fell in love with Redwood during a farm tour back in 2018, when he and a group of friends tried the oakâaged cider for the first time. When it quietly vanished from the range, they never stopped talking about it â and eventually Scott launched a playful online push to bring it back.
The joke turned into a movement, and the movement turned into a result.
Thatchers invited Scott back to Myrtle Farm, where the campaign had first taken root, and surprised him with a case of the newly released Redwood â handed over by Martin Thatcher himself.
Martin Thatcher, fourthâgeneration cidermaker, said:
âWe were genuinely moved by the enthusiasm and nostalgia surrounding Redwood. Scottâs campaign reminded us of the special place this cider holds in peopleâs memories. With the apple varieties being so delicious in this yearâs harvest, bringing it back felt like the right way to honour that passion.â
Scott Sullivan and his partner outside the wooden Cider Barn doors at Thatchersâ Myrtle Farm during their return visit. (Image: Thatchers)
âSurrealâ moment for Neath superfan
Scott Sullivan said:
âRedwood was the cider that made me fall in love with Thatchers. We instantly fell in love with its oakâaged depth and delicate sweetness. I launched the campaign partly as a joke, but underneath it was a genuine love for something that brought us joy. To be invited back to Myrtle Farm and surprised by Martin Thatcher himself was surreal.â
He said he was âgratefulâ the company not only listened but brought the cider back âin such a thoughtful wayâ.
Scott Sullivan and fourthâgeneration cidermaker Martin Thatcher celebrate the return of Redwood inside the Cider Barn.
Redwood returns as part of exclusive Cider Barn range
Redwood, a 6% ABV golden cider matured in 150âyearâold oak vats and infused with oak chips, is known for its rich character and subtle vanilla aroma. It returns alongside Grenadier and Tremletts in this yearâs Cider Barn releases.
The smallâbatch bottles are available exclusively from the Thatchers Cider Shop at Myrtle Farm and online.
Martin Thatcher added:
âAs Scott will attest, the Cider Barn range makes a perfect gift for cider lovers or a special treat for those who love to try something new.â
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