PPC LandFYI: ads.txt is ten years old. adagents.json wants to replace it: Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows. https://ppc.land/ads-txt-is-ten-years-old-adagents-json-wants-to-replace-it/ #AdTech #DigitalAdvertising #AdsTxt #AdAgents #CTV
ICYMI: ads.txt is ten years old. adagents.json wants to replace it: Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows. https://ppc.land/ads-txt-is-ten-years-old-adagents-json-wants-to-replace-it/ #AdsTxt #AdAgentsJson #CTV #DigitalMarketing #AdTech
ads.txt is ten years old. adagents.json wants to replace it: Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows. https://ppc.land/ads-txt-is-ten-years-old-adagents-json-wants-to-replace-it/ #DigitalMarketing #Advertising #AdsTxt #AdTech #CTV
Nicholas A. Ferrellhttps://social.emucafe.org/naferrell/our-ads-txt-file-12-04-25/
I added an Ads.txt file to this site (see our Ads.txt file). That may sound odd. This site doesn’t have ads! That is true. But I like collecting text files and I learned how to create a properly-formatted Ads.txt file for an ad-free website. For those interested, you can read my new post titled Adding Ads.txt to Website Without Ads on The New Leaf Journal.
ICYMI: Ads.txt fraud cases exceed 100 as AI schemes manipulate digital advertising: DoubleVerify identifies growing ads.txt exploitation with over 100 cases since 2017, including AI-generated Synthetic Echo network. https://ppc.land/ads-txt-fraud-cases-exceed-100-as-ai-schemes-manipulate-digital-advertising/ #DigitalAdvertising #AdsTxt #AdFraud #AIFraud #MarketingStrategy
Ads.txt fraud cases exceed 100 as AI schemes manipulate digital advertising: DoubleVerify identifies growing ads.txt exploitation with over 100 cases since 2017, including AI-generated Synthetic Echo network. https://ppc.land/ads-txt-fraud-cases-exceed-100-as-ai-schemes-manipulate-digital-advertising/ #AdsTxt #DigitalAdvertising #AdFraud #AIinAdvertising #PPC
BraedonI've been tracking the adoption of the OWNERDOMAIN and MANAGERDOMAIN variables from Ads.txt 1.1 since it was released on August, and it's not looking great. Adoption is clearly leveling off at very low rates.
Note that these numbers are for sites that have (app-)ads.txts in the top 100k of the Tranco list. Looking at all sites in Well-Known is even worse.
heise online (inoffiziell)Mit einer neuen Studie zeichnet Google ein erschreckendes Bild des grassierenden Werbebetrugs: Teilweise wurden mehr als fünfzigmal so viel Werbung verkauft, wie die gebuchten Websites tatsächlich ausgespielt haben. https://www.heise.de/newsticker/meldung/Google-Werbebetrueger-kassierten-1-27-Milliarden-Dollar-pro-Jahr-3916667.html #Adstxt #Google #Online-Werbung #Werbebetrug