PPC LandApr 27
ICYMI: ads.txt is ten years old. adagents.json wants to replace it: Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows. https://ppc.land/ads-txt-is-ten-years-old-adagents-json-wants-to-replace-it/ #AdsTxt #AdAgentsJson #CTV #DigitalMarketing #AdTech
ads.txt is ten years old. adagents.json wants to replace it

Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows.

PPC Land