ICYMI: The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TheTradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdTech #CampaignManagement

The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TheTradeDesk #AdTech #ProgrammaticAdvertising #MarketingInnovation #CampaignManagement

#USPol - if you are interested in running for office this election cycle, or you’ve been tasked with managing a local campaign, I have just the resource for you. Seriously, “The Campaign Manager” is the absolute best book in existence on running and winning local elections. That’s why it is in its 7th edition - it is just that good. Read the endorsements on the back cover for add’l proof. I just got my early copy, as the author is one of my best friends. It should be on shelves, available for order very soon. #Books #Bookstodon #USPolitics #CampaignManagement #Campaigns #Elections #LocalElections

Agentic AI infrastructure dominates advertising week: Agentic AI infrastructure commanded the advertising industry this week as platforms deployed autonomous campaign management while CES showcased deployment roadmaps. https://ppc.land/agentic-ai-infrastructure-dominates-advertising-week/ #AgenticAI #AdvertisingWeek #AIMarketing #CampaignManagement #CES2023

Yahoo DSP embeds AI agents that actually run campaigns today: Yahoo DSP launched agentic AI capabilities on January 6, enabling advertisers to automate campaign setup, troubleshooting, and optimization through natural language. https://ppc.land/yahoo-dsp-embeds-ai-agents-that-actually-run-campaigns-today/ #YahooDSP #AIAgents #DigitalMarketing #AdTech #CampaignManagement

Nielsen teams with XR to automate measurement tagging for advertisers: Nielsen and Extreme Reach integrate to streamline campaign delivery with automated Nielsen ONE ad tags embedded directly in XR's platform. https://ppc.land/nielsen-teams-with-xr-to-automate-measurement-tagging-for-advertisers/ #Nielsen #Advertising #MarketingAutomation #DigitalMarketing #CampaignManagement

Google Analytics renames cost data import to campaign data import: Google Analytics updates feature name to campaign data import on November 19, 2025, maintaining functionality while better reflecting capabilities. https://ppc.land/google-analytics-renames-cost-data-import-to-campaign-data-import/ #GoogleAnalytics #DigitalMarketing #PPC #DataImport #CampaignManagement

Amazon launches AI agent for automated campaign management: Amazon introduces Ads Agent to streamline campaign creation, targeting, and optimization using natural language commands across DSP and Marketing Cloud platforms. https://ppc.land/amazon-launches-ai-agent-for-automated-campaign-management/ #Amazon #AIAgent #DigitalMarketing #CampaignManagement #AdsAgent

Amazon Ads launches unified account for global campaign management: Amazon Ads announced open beta for unified advertiser accounts, enabling single-login access to all advertising products across regions during UK and EU roadshow. https://ppc.land/amazon-ads-launches-unified-account-for-global-campaign-management/ #AmazonAds #DigitalMarketing #PPC #Advertising #CampaignManagement

Amazon DSP forecasting API reaches general availability: Amazon DSP forecasting API exits beta and enters general availability, providing real-time campaign forecasts for advertisers through API v1 infrastructure. https://ppc.land/amazon-dsp-forecasting-api-reaches-general-availability/ #AmazonDSP #DigitalMarketing #ForecastingAPI #AdTech #CampaignManagement