This is pretty much the crux of it;
"We're in a stupid situation where ads make huge profits for data carriers and ad networks, at the expense of everyone else."
https://idlewords.com/talks/website_obesity.htm
"But it is time for our industry to clean up its messes and present a far more responsible approach to address the issues that are prevalent in our industry." #webAds
Some intriguing advice here from #JeffAtwood, back in 2007, on doing web ads that don't suck for the user, eg:
"3. Reward frequent readers by keeping your new content free of ads. Use time-delayed ads that only display on articles after they've aged for a week.
4. Always offer full content in your RSS feed [and maybe ActivityPub feed?]. Don't force people to click through to your site and see your advertisements."
https://blog.codinghorror.com/how-to-advertise-on-your-blog-without-completely-selling-out/
I was saddened to read this blurb from danah boyd's outstanding "MyFriends, MySpace" presentation at Harvard: My activist self wanted to believe that the users are aware of [ads], but sadly, that's not the case. To them, seeing ads means that the service is
Don Marti
Strypey