California’s new privacy law will require browsers to provide a built-in, one-step opt-out for data sharing. Experts believe browser vendors may extend this capability nationwide to avoid fragmented builds and residency validation.

With 12 states now mandating recognition of opt-out signals, this could shift how platforms and data brokers handle user information once the law takes effect in 2027.

Source: https://therecord.media/california-web-browser-law-national-implications

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Google to update AdSense ad tech provider list in June

Google's refresh aims to better reflect global publisher partnerships while maintaining privacy standards.

PPC Land
ICYMI: Google to update AdSense ad tech provider list in June: Google's refresh aims to better reflect global publisher partnerships while maintaining privacy standards. https://ppc.land/google-to-update-adsense-ad-tech-provider-list-in-june/ #AdSense #GoogleUpdates #DigitalMarketing #AdTech #PrivacyStandards
Google to update AdSense ad tech provider list in June

Google's refresh aims to better reflect global publisher partnerships while maintaining privacy standards.

PPC Land
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wpWax
We are seeking nominations for the Standards Committee! Nominees should have familiarity with privacy #threatmodeling, #riskassessments, systems engineering, and the technical side of the standards. If you know a good fit, please submit suggestions to [email protected]. Self nomination is acceptable. Learn more at https://buff.ly/3ITiZtg?utm_source=dlvr.it&utm_medium=mastodon #privacybydesign #privacystandards