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eicker.Marketing ⌘ Strategy#GenAI systems group users based on their prompts, creating #dynamiccohorts based on intent rather than traditional #demographics. This shift in targeting, driven by #promptfingerprints and #embeddingfingerprints, requires #marketers to adapt their #contentstrategies. The future of #paidmedia lies in AI-powered systems that can detect #emergingcohorts, generate #relevantads, and #optimizeplacements in real-time. https://www.searchenginejournal.com/cohorts-clusters-and-the-coming-ai-ad-system/553141/?eicker.marketing #performance #marketing #analytics
#Reckitt has deployed a suite of #AIpowered #marketingagents to over 500 #marketers across four markets, with plans to double by year-end. The platform, built in partnership with Empathy Lab, includes 10 integrated tools for #brandstrategy, #mediaplanning, and #performancemonitoring. While not fully autonomous, the agents are already generating insights 40% faster and improving innovation concept testing. https://www.thedrum.com/news/2025/08/01/not-pilot-lessons-reckitt-s-global-rollout-agentic-ai?eicker.marketing #performance #marketing #analytics
1TE.CH ᳇ Tech NewsImpact on Communication 💬 News about #socialmedia changes how we #connect, #share, and #consume #information in both personal and professional contexts.
Business and Marketing Relevance 📊 #Marketers and brands rely on social media news to adapt #strategies, reach #audiences, and leverage new #tools.
Community and Culture 🌐 Social media news shapes #digitalculture and influences how #communities form, interact, and respond to global events and trends.
#B2Me #marketing, powered by #AI, shifts from #demographicpersonas to #behaviouralpatterns, enabling brands to connect with individuals in real time. To implement B2Me, #marketers should target behaviour, time messages to emotional states, and predict needs before searches, all while maintaining brand authenticity and trust. https://www.searchenginejournal.com/b2b-b2c-b2me-ai-revealing-the-potential-of-individual-centric-marketing/551754/?eicker.marketing #performance #marketing #analytics
abeorch@LegoBrickOnFire I understand that #Postiz and #buffer buffer.com/social-media-terms/… say they support it. I still find it weird that #Hootsuite doesn't appear to (I'm not a current user) and neither does #SproutSocial - What I find weird is that #marketers know the value of #ownedmedia and the challenges of #disintermediation that the big social networks cause for them - but there doesn't really appear to be a good guide to managing #brands on #Activitypub - Ditto for #Government agencies
Following #MarketingNews ⏰ keeps #professionals informed about new #technologies, #consumerbehaviours, and #bestpractices that can drive #businessgrowth.
#Community and #Networking 🤝 Marketing News also connects professionals, sparking #conversations, #collaboration, and #knowledgesharing across the global #marketingcommunity.
Insights and Inspiration 💡 #Newsstories, #casestudies, and #expertopinions provide #marketers with fresh ideas to innovate.
PrivacyDigest#Psylo #browser takes aim at digital #fingerprinting • The Register
Gotta keep 'em separated so the #marketers and #snoops can't come out and play
Psylo, which bills itself as a new kind of private web browser, debuted last Tuesday in Apple's App Store, one day ahead of a report warning about the widespread use of browser fingerprinting for #ad #tracking and #targeting.
It was a fortuitous coincidence.
#privacy #security
https://www.theregister.com/2025/06/24/psylo_browser_privacy_tab_silos/
The Agency ReviewWhat #NewOrleans can teach #marketers & #CMOs about #branding. We review @garykrist’s #EmpireOfSin: http://wp.me/P23AlC-12A #marketing #NOLA
