#Reckitt has deployed a suite of #AIpowered #marketingagents to over 500 #marketers across four markets, with plans to double by year-end. The platform, built in partnership with Empathy Lab, includes 10 integrated tools for #brandstrategy, #mediaplanning, and #performancemonitoring. While not fully autonomous, the agents are already generating insights 40% faster and improving innovation concept testing. https://www.thedrum.com/news/2025/08/01/not-pilot-lessons-reckitt-s-global-rollout-agentic-ai?eicker.marketing #performance #marketing #analytics