PPC LandBasis launches Compass: the DSP that turns a brief into a live campaign in minutes: Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%. https://ppc.land/basis-launches-compass-the-dsp-that-turns-a-brief-into-a-live-campaign-in-minutes/ #AI #DigitalMarketing #AdTech #MediaPlanning #CampaignManagement
ICYMI: 651 million tickets: what the 2025 box office really tells marketers: The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning. https://ppc.land/651-million-tickets-what-the-2025-box-office-really-tells-marketers/ #BoxOffice #CinemaReport #AudienceTargeting #MediaPlanning #FilmIndustry
651 million tickets: what the 2025 box office really tells marketers: The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning. https://ppc.land/651-million-tickets-what-the-2025-box-office-really-tells-marketers/ #BoxOffice #CinemaTrends #MarketingInsights #AudienceTargeting #MediaPlanning
Justus WunschikFresh from the toilet bowl #mediabuying #mediaplanning Wer braucht das schon 🙈😂💩
Claudio Paco AstorriHo indicizzato le posizioni e misurato per ogni Radio lo scarto di ranking tra Totale e singolo device. Perché oggi dove ti ascoltano dice davvero che Radio sei.
#audiradio #radio #ascolti #aqh #radiodata #audienceinsights
#mediaresearch #mediaplanning #radiomarketing #radiocommerciale
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LG Ad Solutions introduces AI platform for CTV advertising operations: LG Ad Solutions launched Agentiv on October 30, integrating over 20 AI agents for media planning and data collaboration in Connected TV advertising workflows. https://ppc.land/lg-ad-solutions-introduces-ai-platform-for-ctv-advertising-operations/ #CTV #Advertising #AIAgents #MediaPlanning #DigitalMarketing
Online Marketing Strategy ⌘#Reckitt has deployed a suite of #AIpowered #marketingagents to over 500 #marketers across four markets, with plans to double by year-end. The platform, built in partnership with Empathy Lab, includes 10 integrated tools for #brandstrategy, #mediaplanning, and #performancemonitoring. While not fully autonomous, the agents are already generating insights 40% faster and improving innovation concept testing. https://www.thedrum.com/news/2025/08/01/not-pilot-lessons-reckitt-s-global-rollout-agentic-ai?eicker.marketing #performance #marketing #analytics
Nielsen partners with Edison Research to integrate podcast data into media planning tool: Nielsen Podcast Fusion powered by Edison Research integrates podcast metrics into Nielsen Media Impact for unified cross-platform media planning across TV, radio, digital and social. https://ppc.land/nielsen-partners-with-edison-research-to-integrate-podcast-data-into-media-planning-tool/ #PodcastMarketing #MediaPlanning #Nielsen #EdisonResearch #CrossPlatform
Mosaic MediaThe rise of AI tools like Google's Gemini has increased the competition for online visibility, prompting educational marketers to invest more heavily in digital strategies.
Geolocation targeting pop-ups are adaptable web ads that change based on where your audience is located. Showing people unique offers based on where they live is a great way to capture attention.
