PPC Land6d ago
Nielsen's Gauge delay sparks market integrity row as TV data suppression claims mount: VAB accuses Nielsen of suppressing February 2026 TV data showing linear surging past streaming, raising questions about measurement neutrality during upfront season. https://ppc.land/nielsens-gauge-delay-sparks-market-integrity-row-as-tv-data-suppression-claims-mount/ #Nielsen #TVData #MarketIntegrity #Streaming #LinearTV
Nielsen's Gauge delay sparks market integrity row as TV data suppression claims mount

VAB accuses Nielsen of suppressing February 2026 TV data showing linear surging past streaming, raising questions about measurement neutrality during upfront season.

PPC Land
PPC LandMar 17
ICYMI: A+E Global Media locks in multiyear Nielsen deal - here's what's inside: A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools. https://ppc.land/a-e-global-media-locks-in-multiyear-nielsen-deal-heres-whats-inside/ #AEGlobalMedia #NielsenDeal #MediaMeasurement #DigitalBrands #LinearTV
A+E Global Media locks in multiyear Nielsen deal - here's what's inside

A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools.

PPC Land
Xavier MarecaMar 4
Germany's public broadcasters just confirmed the end of linear TV.
ARD & ZDF shut down tagesschau24, One and ARD alpha. December 31, 2026.
The future: digital-first. Younger audiences.
Linear TV is dying everywhere. At different speeds.
#Media #LinearTV #ZDF #ARD #Streaming #TV
ChristianJan 21

Question for all of you USA folks: I have been watching Sanders on Stephen Millers via YouTube. it was like 6 parts, every 2-3 minutes "We'll be right back!"

Do you guys really have that much ads in linear TV?

#tv #usa #sanders #millers #lineartv

GTech BoosterDec 19
MultiChoice risk loosing lots of channels
#Streaming #Canal #contentdevelopment #DStv #LinearTV #MultiChoice #Netflix #Showmax #WarnerBros
https://gtechbooster.com/multichoice-risk-loosing-lots-of-channels/?fsp_sid=466
MultiChoice risk loosing lots of channels

MultiChoice, the parent company of DStv, faces significant channel losses by early 2026 due to failed negotiations and supplier exits.

GTech Booster
DeadlineDec 4

Versant Execs Downplay Chance Of Acquiring More Linear TV Networks: “We’re Very Happy With The Portfolio We Have”
#Executives #News #Comcast #Lineartv #MarkLazarus #Versant #WallStreet

https://deadline.com/2025/12/versant-inear-tv-networks-mergers-1236636514/

Versant Execs Downplay Chance Of Acquiring More Linear TV Networks: “We’re Very Happy With The Portfolio We Have”

downplayed the notion that they will scoop up more linear TV assets after spinning off from Comcast.

Deadline
PPC LandOct 23
Comcast makes traditional TV inventory biddable through programmatic marketplace: Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology. https://ppc.land/comcast-makes-traditional-tv-inventory-biddable-through-programmatic-marketplace/ #Comcast #ProgrammaticAdvertising #DigitalMedia #LinearTV #FreeWheel
Comcast makes traditional TV inventory biddable through programmatic marketplace

Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.

PPC Land
PPC LandSep 20, 2025
Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness: WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances. https://ppc.land/marketing-models-challenged-as-mixed-media-models-fall-short-in-measuring-linear-tv-effectiveness/ #Marketing #MediaResearch #LinearTV #AttributionModels #StreamingMarket
Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness

WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances.

PPC Land
Online Marketing Strategy ⌘Aug 25, 2025
#Advertisers continue to shift #addollars from #linearTV to #streaming during the upfront ad-buying season, according to a Media Dynamics report: #Streamingplatforms, despite viewing flexibility, are still pursuing upfront deals. https://www.marketingdive.com/news/streaming-continues-ad-revenue-gain-on-linear-tv-study-says/757905/?eicker.marketing #performance #marketing #analytics
Streaming continues ad revenue gain on linear TV, study says

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

Marketing Dive
Frank StohlAug 20, 2025
Am 18. November werden euch eure Eltern anrufen #linearTV #SDabschaltung https://www.digitalfernsehen.de/news/empfang/satellit/sd-abschaltung-auch-dlf-betroffen-1155643/
SD-Abschaltung – Auch DLF betroffen

Mit 18. November verabschieden sich die ZDF-Programme von ihrer SD-Verbreitung über Astra 19,2 Grad Ost und sind fortan nur noch in HD zu sehen. Von der SD-Abschaltung ist auch das Deutschlandradio betroffen.

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