FYI: Gracenote: missing show data is costing CTV billions in linear TV ad budgets: Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars. https://ppc.land/gracenote-missing-show-data-is-costing-ctv-billions-in-linear-tv-ad-budgets/ #CTV #AdBudgets #LinearTV #MediaProfessionals #Advertising

Gracenote: missing show data is costing CTV billions in linear TV ad budgets: Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars. https://ppc.land/gracenote-missing-show-data-is-costing-ctv-billions-in-linear-tv-ad-budgets/ #CTV #LinearTV #AdBudgets #MediaProfessionals #Gracenote

Media agencies face satisfaction decline as retail budgets surge 20%: New research shows declining sentiment despite 20% budget increase, highlighting measurement challenges and education gaps for agencies working with retail media networks. https://ppc.land/media-agencies-face-satisfaction-decline-as-retail-budgets-surge-20/ #MediaAgencies #RetailMarketing #AdBudgets #MarketingTrends #AgencyLife