Online Marketing Strategy ⌘Jul 29, 2025
A majority of #adbuyers are using #generativeAI for digital #videocreation, with smaller and mid-tier brands adopting the technology at a higher rate. Generative AI is being used to create #multipleversions of the same advertisement, with visual and style changes and refining #contextualrelevance being some of the top use cases cited. https://www.marketingdive.com/news/over-half-of-ad-buyers-are-using-generative-ai-for-video-creation-iab/753048/?eicker.marketing #performance #marketing #analytics
Over half of ad buyers are using generative AI for video creation: IAB

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan to do the same.

Marketing Dive
Today in Digital MarketingFeb 1, 2023

On today’s show (releases at 4pm PT):
πŸ† Will #Microsoft's plans to build #ChatGPT into #Bing be the best decision in the company's history?
🎧 #AdBuyers remain bullish on #podcasts.
πŸ‘€ #TikTok's audience is proving too tempting for marketers.
πŸš€ #Snapchat's peculiar plan to boost revenue.
πŸ€¦β€β™‚οΈ Do we really need to say this? Stop sharing your customers' personal health data with #adplatforms!
https://todayindigital.com/

#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife

Digital Marketing Podcast β€” Today in Digital Marketing (daily)

A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Hosted by Tod Maffin.