PPC LandFYI: Gracenote: missing show data is costing CTV billions in linear TV ad budgets: Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars. https://ppc.land/gracenote-missing-show-data-is-costing-ctv-billions-in-linear-tv-ad-budgets/ #CTV #AdBudgets #LinearTV #MediaProfessionals #Advertising
ICYMI: Gracenote: missing show data is costing CTV billions in linear TV ad budgets: Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars. https://ppc.land/gracenote-missing-show-data-is-costing-ctv-billions-in-linear-tv-ad-budgets/ #CTV #Advertising #LinearTV #MediaProfessionals #BudgetGrowth
Gracenote: missing show data is costing CTV billions in linear TV ad budgets: Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars. https://ppc.land/gracenote-missing-show-data-is-costing-ctv-billions-in-linear-tv-ad-budgets/ #CTV #LinearTV #AdBudgets #MediaProfessionals #Gracenote
DeadlineDisney CFO Answers A Wall Street Question “We Get A Lot”: Why Is The Company Sticking With Linear TV?
#News #ABC #Disney #Earnings #ESPN #Hughjohnston #Lineartv
https://deadline.com/2026/05/disney-sticking-with-linear-tv-networks-abc-espn-1236883089/
FYI: AMC Global Media's linear TV inventory goes programmatic through Magnite: Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season. https://ppc.land/amc-global-medias-linear-tv-inventory-goes-programmatic-through-magnite/ #ProgrammaticTV #Advertising #LinearTV #StreamingMedia #DigitalMarketing
ICYMI: AMC Global Media's linear TV inventory goes programmatic through Magnite: Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season. https://ppc.land/amc-global-medias-linear-tv-inventory-goes-programmatic-through-magnite/ #ProgrammaticTV #LinearTV #MediaStrategy #Streaming #DigitalAdvertising
AMC Global Media's linear TV inventory goes programmatic through Magnite: Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season. https://ppc.land/amc-global-medias-linear-tv-inventory-goes-programmatic-through-magnite/ #AMCGlobalMedia #Magnite #ProgrammaticTV #Streaming #LinearTV
QVC Group, Whose Networks Popularized Shopping On TV, Files For Chapter 11 Bankruptcy
#News #Bankruptcy #Chapter11 #HomeShoppingNetwork #HSN #LibertyMedia #Lineartv #QVC
https://deadline.com/2026/04/qvc-group-home-shopping-tv-chapter-11-bankruptcy-1236864715/
Netflix's Nielsen problem is bigger than a methodology dispute: Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television. https://ppc.land/netflixs-nielsen-problem-is-bigger-than-a-methodology-dispute/ #Netflix #Streaming #LinearTV #Nielsen #AdBuyers
FYI: Qurate's QVC and HSN bankruptcy risk shows how linear TV is dying: The company behind QVC and HSN missed its annual filing deadline on March 31, 2026, warning of $6.6B in debt and substantial doubt about its ability to survive. https://ppc.land/qurates-qvc-and-hsn-bankruptcy-risk-shows-how-linear-tv-is-dying/ #QVC #HSN #Bankruptcy #TVIndustry #LinearTV
