PPC Land3d ago
ICYMI: FAST channels hit 27% across Europe as subscription fatigue bites: A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy. https://ppc.land/fast-channels-hit-27-across-europe-as-subscription-fatigue-bites/ #FASTChannels #CTV #SubscriptionFatigue #MediaStrategy #AdTech
FAST channels hit 27% across Europe as subscription fatigue bites

A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.

PPC Land
glitchmentalMXFeb 16
Estrategias de penetración de mercado: Snapchat y su campaña de guerrilla marketing en campus universitarios estadounidenses en febrero de 2026. 🧠👾 🔗 https://www.glitchmental.com/2026/02/snapchat-campana-gen-z-universidades.html #MediaStrategy #Snapchat #GenZAnalytics #GlitchMentalMX
On DigitalsDec 31

Social Media Strategy Services
Businesses from various industries consider social media platforms to be one of the best mediums for digital marketing. However, there is no one-size-fits-all solution when it comes to this highly beneficial digital marketing method.

Website: https://ondigitals.com/social-media-strategy-services/
#ondigitals #socialmedia #mediamarketing #mediastrategy

ThePodcastingDec 26

📺 Netflix goes all-in on podcasting! Exclusive Barstool Sports video podcasts are coming to Netflix in early 2026 — a bold move in their expanding audio-video strategy! 🎙️🚀

👉 https://thepodcasting.org/netflix-expands-podcast-strategy-with-exclusive-barstool-sports-video-deal/

#Netflix #BarstoolSports #Podcasts #VideoPodcasts #StreamingNews #Podcasting #MediaStrategy #DigitalMedia #EntertainmentIndustry #ContentStrategy #AdTech #ExclusiveDeal

George FeolaNov 20
https://georgefeola.io/powerful-2026-local-marketing-blueprint-for-tv-radio-and-digital/?utm_source=mastodon&utm_medium=social&utm_campaign=2026_local_marketing_blueprint&utm_content=mastodon_post
#Marketing #LocalMarketing #MediaStrategy
Powerful 2026 Local Marketing Blueprint for TV, Radio and Digital - georgefeola.io

Discover a powerful 2026 local marketing blueprint that shows how TV, radio and digital work together, with ready-to-use 3-channel plans for SMBs.

georgefeola.io - Innovate - Influence
PPC LandOct 24
Out-of-home delivers higher ROI than digital channels, research shows: OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social. https://ppc.land/out-of-home-delivers-higher-roi-than-digital-channels-research-shows/ #OutOfHome #OOHAdvertising #DigitalMarketing #ROI #MediaStrategy
Out-of-home delivers higher ROI than digital channels, research shows

OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.

PPC Land
TWiT PodcastsOct 18

Apple has discreetly removed the “+” from Apple TV. Leo Laporte, Andy Ihnatko, and Jason Snell delve into what this subtle change indicates for Apple's approach to media. 🎥 https://youtu.be/UwnDDK9gKzQ

🎧 https://twit.tv/shows/macbreak-weekly/episodes/994

#AppleTV #MediaStrategy #TechTalk

NewsrampOct 17
Press releases: Critical communication tools enabling businesses to amplify messages, enhance visibility, and engage stakeholders strategically in today's dynamic digital landscape. #BusinessCommunication #MediaStrategy
Show threadClaire 🌊🇪🇺🇫🇷🌍Aug 2, 2025

9/ Publishers are adapting.

Many are shifting strategies to reduce Google dependence:

📬 Newsletters

📱 Subscriptions

🧠 Community + Events

Survival now means owning your audience.

#AudienceEngagement #MediaStrategy #SubscriptionModel #Newsletters

NewsrampJul 25, 2025
Media Works celebrates 37 years of media innovation, securing major contracts and preparing for leadership transition. Commitment to client service drives continued growth in digital and legacy media platforms. #MediaStrategy #BusinessGrowth