Why cutting marketing budgets compounds faster than you think: Kraft mac and cheese fell to 39% share as zero-based budgeting proved marketing works multiplicatively, not additively—cutting 25% one year costs far more. https://ppc.land/how-kraft-mac-and-cheese-lost-its-grip-on-american-shoppers/ #Marketing #Budgeting #KraftMacAndCheese #ZeroBasedBudgeting #MarketingStrategy

