Just had an advert of a puzzle game saying "only 1% manage to beat level 27" or something. I suppose the intent behind this is teasing people by appealing to their egos, meaning "here's your chance to prove you are better than the other 99%".
As someone who has played many mobile puzzle games, let me tell you what you are actually saying:
- Your game is brutally hard before you even reach level 30, in a genre that often has level numbers with three or four digits.
- Playing your game will be a frustrating experience because of this, by trying really hard and failing regardless over and over. People want to have fun, not frustration.
- If a mobile game is that hard at such an early level, it is probably going to be massive pay 2 win, requiring you to by a ton of boosts or so for each level.
At least there is a chance your game actually might look somewhat like in the ad, because it's not yet another ad where a mother was left by her cheating husband, drops out three babies and all of them freeze in the snow. Nor has it some lava/water/barrier puzzle with characters from games from different companies. So that's a big plus and makes you look like you actually like your own game, unlike the game devs who make these kind of appalling or unrelated ads. However, the points above remain, so I would still not download it.
And before you go change the text to something with "brain age" or "IQ": That's cheap non scientific nonsense pretending otherwise. I wouldn't download that either because there is already enough other non scientific nonsense pretending otherwise around in this day and age. I don't need more if this.
Just show me your actual game in a way that tells me it's going to be a fun experience. The only ads I followed were ads doing exactly that. 
(And yes, knowing it needs no internet connection, doesn't have ads and whatever the third one was people list is awesome, I appreciate it, if it's true. It still doesn't tell me anything about your game.)
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