The Bad PlaceBBC News | Shrinking Milka chocolate bar tricked consumers, says German court
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A German regional court ruled that Mondelēz’s Milka “Alpenmilch” bar, which was quietly reduced from 100 g to 90 g while keeping the same purple wrapper, deceived consumers and breached competition law; the Hamburg consumer‑protection office had sued over the “shrinkflation” practice, and the court said the unchanged packaging created a misleading visual expectation and required a clear, noticeable notice of the change. Mondelēz argued it had warned customers online and cited rising supply‑chain costs, but the verdict—still subject to appeal—highlights the broader problem of manufacturers cutting product weight (as seen with Ritter Sport and other goods) to maintain prices amid inflation, prompting consumer groups to label such packaging “rip‑off” and call for stricter transparency.
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