Ferrero plans to buy century-old cereal maker WK Kellogg for $3 billion

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in a deal valued at approximately $3.1 billion. Kellogg was founded in Battle Creek, Michigan, in 1906. It makes Froot Loops, Special K, Frosted Flakes and Rice Krispies. Kellogg has been struggling with falling U.S. cereal consumption as consumers opt for protein bars and other products. But industry watchers say its large distribution network and relations with grocers are appealing to Ferrero. The deal still needs the approval of WK Kellogg's shareholders.

AP News

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They took what they learned from tobacco and applied it to their food manufacturing.

“We used multiple sources of data to examine the question, ‘In what ways were U.S. tobacco companies involved in the promotion and spread of hyperpalatable food into our food system?’” said lead author Tera Fazzino, assistant professor of psychology at KU and associate director of the Cofrin Logan Center for Addiction Research and Treatment at the KU Life Span Institute. “Hyperpalatable foods can be irresistible and difficult to stop eating. They have combinations of palatability-related nutrients, specifically fat, sugar, sodium or other carbohydrates that occur in combinations together.”

Fazzino’s previous work has shown today that 68% of the American food supply is hyperpalatable.

https://www.eurekalert.org/news-releases/1000520?fbclid=IwY2xjawFYU8JleHRuA2FlbQIxMAABHd3SOyYLyVfW6UAhx5uFvdQ9oTicYfyd6gvshAJIVvC6UqwxYg5P0XKMmA_aem_Jsv2uABF2x6w58it2mNCgw

Study shows food from tobacco-owned brands more 'hyperpalatable' than competitor's food

An investigator at the University of Kansas has conducted research showing food brands owned by tobacco companies — which invested heavily into the U.S. food industry in the 1980s — appear to have “selectively disseminated hyperpalatable foods” to American consumers.

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