PPC Land22h ago
Apple's iOS 27 sneaks in wallet tricks and map lists that matter to marketers: Apple today announced iOS 27 services features: Tap to Share at retail, Local Lists in Maps, Visual Intelligence bill splitting, and video podcasts on Mac. https://ppc.land/apples-ios-27-sneaks-in-wallet-tricks-and-map-lists-that-matter-to-marketers/ #Apple #iOS27 #MobileMarketing #WalletFeatures #MapServices
Apple's iOS 27 sneaks in wallet tricks and map lists that matter to marketers

Apple today announced iOS 27 services features: Tap to Share at retail, Local Lists in Maps, Visual Intelligence bill splitting, and video podcasts on Mac.

PPC Land
PPC LandJun 3
FYI: The four MMP selection mistakes costing app marketers their data: Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on. https://ppc.land/the-four-mmp-selection-mistakes-costing-app-marketers-their-data/ #AppMarketing #DataAnalytics #MarketingStrategy #MMP #MobileMarketing
The four MMP selection mistakes costing app marketers their data

Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on.

PPC Land
PPC LandMay 31
The four MMP selection mistakes costing app marketers their data: Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on. https://ppc.land/the-four-mmp-selection-mistakes-costing-app-marketers-their-data/ #MobileMarketing #AppMarketing #DataAnalytics #MarketingStrategy #MMP
The four MMP selection mistakes costing app marketers their data

Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on.

PPC Land
PPC LandMay 20
FYI: Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types: Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max. https://ppc.land/google-ads-api-v24-1-adds-mobile-segments-passkeys-and-new-experiment-types/ #GoogleAds #API #DigitalMarketing #MobileMarketing #Advertising
Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types

Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max.

PPC Land
PPC LandMay 18
ICYMI: Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types: Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max. https://ppc.land/google-ads-api-v24-1-adds-mobile-segments-passkeys-and-new-experiment-types/ #GoogleAds #DigitalMarketing #PPC #AdsAPI #MobileMarketing
Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types

Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max.

PPC Land
the agency reviewApr 14
Why mobile marketing should dominate all marketing channels, why it isn’t, and how you can get ahead of the curve. We review Tom Eslinger’s #MobileMagic: http://the-agency-review.com/mobile-magic #advertising #mobile #marketing #mobilemarketing
The Agency ReviewApr 14
Why mobile marketing should dominate all marketing channels, why it isn’t, and how you can get ahead of the curve. We review Tom Eslinger’s #MobileMagic: http://the-agency-review.com/mobile-magic #advertising #mobile #marketing #mobilemarketing
Yolanda LawrenceMar 14

Sending the same text to everyone rarely gets the best results. With smart SMS segmentation, you can target the right audience with the right message at the right time—leading to better engagement, more clicks, and higher conversions.
Read more: https://smsmarketo.com/sms-segmentation-boost-engagement/

#SMSMarketing #SMSSegmentation #CustomerEngagement #ConversionStrategy #MobileMarketing #TextMessageMarketing #MarketingTips #DigitalMarketing #AudienceTargeting #BusinessGrowth

Yolanda LawrenceMar 9

Curious about how powerful SMS marketing really is? Discover how big the SMS market is and why it’s becoming a must-have tool for events and marketing companies looking to reach customers instantly and boost engagement.
Read the full guide here: https://smsmarketo.com/how-big-is-the-sms-market/

#SMSMarketing #SMSMarket #DigitalMarketing #EventMarketing #MarketingStrategy #BusinessGrowth #MobileMarketing #CustomerEngagement #MarketingTips #SMSCampaigns 📊

PPC LandMar 6
FYI: 33Across and Valpak bet on new movers to fix programmatic's signal problem: 33Across and Valpak today launched an exclusive supply-side partnership activating new mover audiences across CTV, display, and mobile through AI-driven curation. https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/ #ProgrammaticAdvertising #AdTech #CTV #DisplayAdvertising #MobileMarketing
33Across and Valpak bet on new movers to fix programmatic's signal problem

33Across and Valpak today launched an exclusive supply-side partnership activating new mover audiences across CTV, display, and mobile through AI-driven curation.

PPC Land