PPC Land5d ago
FYI: TV beats social for Black audiences - and the numbers are staggering: VAB research finds Black adults spend 44 hours weekly on TV and streaming, 38% more than gen pop, driving higher ad engagement across retail, food, and fashion. https://ppc.land/tv-beats-social-for-black-audiences-and-the-numbers-are-staggering/ #BlackAudiences #TVEngagement #Streaming #AdEngagement #MediaConsumption
TV beats social for Black audiences - and the numbers are staggering

VAB research finds Black adults spend 44 hours weekly on TV and streaming, 38% more than gen pop, driving higher ad engagement across retail, food, and fashion.

PPC Land
PPC LandJun 21
TV beats social for Black audiences - and the numbers are staggering: VAB research finds Black adults spend 44 hours weekly on TV and streaming, 38% more than gen pop, driving higher ad engagement across retail, food, and fashion. https://ppc.land/tv-beats-social-for-black-audiences-and-the-numbers-are-staggering/ #BlackAudiences #TVViewing #StreamingTrends #AdEngagement #CulturalInsights
TV beats social for Black audiences - and the numbers are staggering

VAB research finds Black adults spend 44 hours weekly on TV and streaming, 38% more than gen pop, driving higher ad engagement across retail, food, and fashion.

PPC Land
PPC LandFeb 7
Amazon research claims interactive video ads drive 79% engagement gains: Amazon Ads and Publicis Media research surveying 7,800 consumers reveals interactive video ads generate engagement, attention, and relevance advantages. https://ppc.land/amazon-research-claims-interactive-video-ads-drive-79-engagement-gains/ #AmazonAds #InteractiveVideo #VideoMarketing #DigitalAdvertising #AdEngagement
Amazon research claims interactive video ads drive 79% engagement gains

Amazon Ads and Publicis Media research surveying 7,800 consumers reveals interactive video ads generate engagement, attention, and relevance advantages.

PPC Land