ICYMI: The science of too many choices: what Sheena Iyengar's research means for marketers: Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy. https://ppc.land/the-science-of-too-many-choices-what-sheena-iyengars-research-means-for-marketers/ #Marketing #ChoiceOverload #DecisionMaking #ConsumerBehavior #DigitalAdvertising

The science of too many choices: what Sheena Iyengar's research means for marketers: Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy. https://ppc.land/the-science-of-too-many-choices-what-sheena-iyengars-research-means-for-marketers/ #Marketing #DigitalAdvertising #ChoiceOverload #ConsumerBehavior #DecisionMaking

I'll Try That, Too http://d.repec.org/n?u=RePEc:rco:dpaper:404&r=exp
"…finds a positive effect of the display promotion on unit sales, which is stronger for stores with high variety. …stronger promotion uplift for less popular products in stores with high variety on the display. This suggests that more variety may increase consumers’ willingness to try new products, when the financial risk is low"
#ExperimentalEcon
no #ChoiceOverload
#BehavioralEconomics

(I'm not used to using #hashtags and I have #ChoiceOverload just thinking about which ones to use, or I can't find any suitable ones, and then I end up using almost none, but on Mastodon they are much more of an essential tool than on the BirdSite.)

@kelbot
be careful of that #choiceOverload where you end up not playing anything on it because there's too much to chose from.