Dennis Alexis Valin DittrichI'll Try That, Too http://d.repec.org/n?u=RePEc:rco:dpaper:404&r=exp
"…finds a positive effect of the display promotion on unit sales, which is stronger for stores with high variety. …stronger promotion uplift for less popular products in stores with high variety on the display. This suggests that more variety may increase consumers’ willingness to try new products, when the financial risk is low"
#ExperimentalEcon
no #ChoiceOverload
#BehavioralEconomics
"…finds a positive effect of the display promotion on unit sales, which is stronger for stores with high variety. …stronger promotion uplift for less popular products in stores with high variety on the display. This suggests that more variety may increase consumers’ willingness to try new products, when the financial risk is low"
#ExperimentalEcon
no #ChoiceOverload
#BehavioralEconomics