Mastodawn

CMOs face the shortest C-suite tenure at just 4.3 years on average, with nearly 80% either unwilling or hesitant to collaborate with CFOs. The core problem is misattribution bias, where marketing is judged by what is easiest to measure rather than what matters most. Some Fortune 500 companies eliminated CMO roles only to bring them back, proving marketing's unmeasured value. https://martech.org/why-cmos-struggle-and-how-aligning-with-cfos-changes-everything/ #Marketing #Strategy #CMO #CFO

Why CMOs struggle and how aligning with CFOs changes everything | MarTech

Marketing drives value, but proving it is the challenge. Here’s how CMOs can align with finance, improve attribution and earn lasting credibility.

MarTech

Malte Mar 19

🔐 Cybersecurity aus der Praxis – ich freue mich drauf!

In 5 Wochen bin ich beim WirtschaftsWoche Cyberprotection Day 2026 dabei. Als CFO beschäftigt mich das Thema täglich – denn Cyber-Risiken sind längst Chefsache, nicht nur IT-Thema.

Freue mich auf spannende Gespräche und Perspektiven aus Wirtschaft und Sicherheit. Wer ist noch dabei? 👇

🔗 live.handelsblatt.com/event/wirtschaftswoche-cyberprotection-day

#Infosec #CyberSecurity #Mittelstand #CFO

News e você Mar 17

Oncoclínicas - CFO renuncia, e mercado busca detalhes sobre transação com a Porto: A CFO da Oncoclínicas, Camille Faria, renunciou ontem à noite, 48 horas depois da notícia de que a companhia está negociando com a Porto um acordo que pode https://braziljournal.com/oncoclinicas-cfo-renuncia-e-mercado-busca-detalhes-sobre-transacao-com-a-porto/ #Oncoclínicas #CFO

Bob Carver Mar 15

Most small businesses can’t afford a full-time finance chief. So Mastercard is debuting a ‘virtual CFO’ built with AI https://fortune.com/2026/03/10/small-businesses-cant-afford-finance-chief-mastercard-virtual-cfo-ai/ #AI #ArtificialIntelligence #CFO #VirtualCFO #MasterCard #VirtualCSuite #AgenticAI

N-gated Hacker News Mar 13

Captain (YC W26): Bringing the thrill of #mediocre #accuracy to your #file searches—now with more incomprehensible jargon and a pricing model that will send your #CFO into a #panic attack. 🚀🔍 Just what you've been waiting for: an #AI that talks to you like a 90s #tech #manual. 🤖📚
https://www.runcaptain.com/ #Captain #YC #W26 #searches #HackerNews #ngated

Captain - Accurate knowledge search that scales

Accurate knowledge search that scales

OpenCape Corporation Mar 12

Happy 2-Year Anniversary to our CFO, Rob Bateman! 🚀

From fortifying our finances to providing steady, composed leadership as Interim Executive Director, Rob’s impact has been substantive. We’re grateful for his expertise and dedication to our mission!

#CFO #OpenCape #Leadership #workanniversary

Yonhap Infomax News Mar 6

Upstage, South Korea's leading AI company, appoints SBVA managing director Yoon-jung Jin as CFO to accelerate IPO process, targeting stock market debut this year with 2 trillion won valuation after raising 250 billion won in venture capital since 2021.
#YonhapInfomax #Upstage #IPO #SBVA #CFO #ArtificialIntelligence #Economics #FinancialMarkets #Banking #Securities #Bonds #StockMarket
https://en.infomaxai.com/news/articleView.html?idxno=108431

Upstage Accelerates IPO, Appoints 'SBVA Veteran' Yoon-jung Jin as CFO

Yonhap Infomax

David H Deans Mar 5

𝗔𝗽𝗽𝗹𝗶𝗲𝗱-𝗔𝗜 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀

My research into the global Applied-AI marketplace confirms a definitive structural shift from experimental productivity to autonomous P&L outcomes. https://buff.ly/7rs6qUq

#AppliedAI #CFO #Investment