CMOs face the shortest C-suite tenure at just 4.3 years on average, with nearly 80% either unwilling or hesitant to collaborate with CFOs. The core problem is misattribution bias, where marketing is judged by what is easiest to measure rather than what matters most. Some Fortune 500 companies eliminated CMO roles only to bring them back, proving marketing's unmeasured value. https://martech.org/why-cmos-struggle-and-how-aligning-with-cfos-changes-everything/ #Marketing #Strategy #CMO #CFO