ICYMI: UK's ICO tells government to cut consent rules for low-risk ads: ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement. https://ppc.land/uks-ico-tells-government-to-cut-consent-rules-for-low-risk-ads/ #UKGovernment #DigitalMarketing #OnlineAdvertising #ConsentRules #PECR