PPC Land

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PPC Land provides the latest news in digital marketing
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MTN's smart antenna gamble pays off in Ghana with 30x efficiency surge https://ppc.land/mtns-smart-antenna-gamble-pays-off-in-ghana-with-30x-efficiency-surge/
MTN's smart antenna gamble pays off in Ghana with 30x efficiency surge

MTN Ghana deployed Huawei's self-adjusting Alpha Antenna on February 14, boosting traffic 6.8% and cutting maintenance costs by 97% as China deepens Africa tech foothold.

PPC Land
Podcast ad spending hits 32% growth but you won't believe what's driving it https://ppc.land/podcast-ad-spending-hits-32-growth-but-you-wont-believe-whats-driving-it/
Podcast ad spending hits 32% growth but you won't believe what's driving it

Magellan AI's Q4 2025 report shows podcast advertising surged 32% year-over-year, with shaving brands leading 77% growth as 1,482 new advertisers test the channel.

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How fraudsters scored big during Super Bowl LX while AI agents surged https://ppc.land/how-fraudsters-scored-big-during-super-bowl-lx-while-ai-agents-surged/
How fraudsters scored big during Super Bowl LX while AI agents surged

HUMAN Security data shows scraping attacks jumped 35% during Super Bowl LX with 74 million retail attacks blocked, while financial account takeover surged 3,600%.

PPC Land
UK watchdog lets Apple and Google write their own rulebook https://ppc.land/uk-watchdog-lets-apple-and-google-write-their-own-rulebook/
UK watchdog lets Apple and Google write their own rulebook

CMA accepts non-binding commitments from Apple and Google on app review transparency while competitors demand stricter antitrust enforcement on mobile platforms.

PPC Land
How Deutsche Telekom's streaming bundles mirror the loyalty tactics that cost Surescripts: FTC economists explain two-sided market loyalty discounts in Surescripts case, revealing patterns strikingly similar to how telecom streaming bundles may foreclose competition today. https://ppc.land/how-deutsche-telekoms-streaming-bundles-mirror-the-loyalty-tactics-that-cost-surescripts/ #DeutscheTelekom #StreamingBundles #LoyaltyTactics #Surescripts #FTCEconomists
How Deutsche Telekom's streaming bundles mirror the loyalty tactics that cost Surescripts

FTC economists explain two-sided market loyalty discounts in Surescripts case, revealing patterns strikingly similar to how telecom streaming bundles may foreclose competition today.

PPC Land
MTN's smart antenna gamble pays off in Ghana with 30x efficiency surge: MTN Ghana deployed Huawei's self-adjusting Alpha Antenna on February 14, boosting traffic 6.8% and cutting maintenance costs by 97% as China deepens Africa tech foothold. https://ppc.land/mtns-smart-antenna-gamble-pays-off-in-ghana-with-30x-efficiency-surge/ #MTN #GhanaTech #Huawei #SmartAntenna #Efficiency
MTN's smart antenna gamble pays off in Ghana with 30x efficiency surge

MTN Ghana deployed Huawei's self-adjusting Alpha Antenna on February 14, boosting traffic 6.8% and cutting maintenance costs by 97% as China deepens Africa tech foothold.

PPC Land
Disney's merger synergy kicks in as Fubo Sports Network reaches millions of new streaming viewers: Fubo Sports Network now streams on Hulu + Live TV's $89.99 plan, bringing 1,200 hours of annual sports content to Disney's platform following October 2025 merger completion. https://ppc.land/disneys-merger-synergy-kicks-in-as-fubo-sports-network-reaches-millions-of-new-streaming-viewers/ #Disney #Merger #FuboSportsNetwork #Streaming #Hulu
Disney's merger synergy kicks in as Fubo Sports Network reaches millions of new streaming viewers

Fubo Sports Network now streams on Hulu + Live TV's $89.99 plan, bringing 1,200 hours of annual sports content to Disney's platform following October 2025 merger completion.

PPC Land
UK watchdog lets Apple and Google write their own rulebook: CMA accepts non-binding commitments from Apple and Google on app review transparency while competitors demand stricter antitrust enforcement on mobile platforms. https://ppc.land/uk-watchdog-lets-apple-and-google-write-their-own-rulebook/ #Apple #Google #Antitrust #TechNews #MobilePlatforms
UK watchdog lets Apple and Google write their own rulebook

CMA accepts non-binding commitments from Apple and Google on app review transparency while competitors demand stricter antitrust enforcement on mobile platforms.

PPC Land
Amazon eyes June for Prime Day 2026 in quarterly revenue reshuffle: Industry speculation points to June 23-26, 2026 timing for Prime Day as Amazon seeks to redistribute promotional revenue across fiscal quarters. https://ppc.land/amazon-eyes-june-for-prime-day-2026-in-quarterly-revenue-reshuffle/ #PrimeDay2026 #AmazonSales #RetailMarketing #Ecommerce #ShoppingDeals
Amazon eyes June for Prime Day 2026 in quarterly revenue reshuffle

Industry speculation points to June 23-26, 2026 timing for Prime Day as Amazon seeks to redistribute promotional revenue across fiscal quarters.

PPC Land
Chrome's WebMCP could end AI agents' pixel-parsing nightmare https://ppc.land/chromes-webmcp-could-end-ai-agents-pixel-parsing-nightmare/
Chrome's WebMCP could end AI agents' pixel-parsing nightmare

Chrome today opened its WebMCP Early Preview Program, enabling websites to expose structured tools for AI agents through declarative and imperative APIs.

PPC Land