They’ve turned cruelty into a product.
Spite into a subscription service.
Hatred into a growth hack.
And business is booming.
The Cruelty Market
Professional wrestling has a term for it: heel heat. It's when a performer does whatever it takes to make the audience hate them. They'll mock the local sports team. Insult the crowd. Break the rules when the referee isn't looking. The better they are at being despised, the more valuable
