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Coach Pāṇini ®“Their research shows that a #nonlinear approach drawing from #anthropology, #sociology, #philosophy, and #psychology, is better at getting to the moment of clarity, ending with a “Now I see it,” a conclusion that’s hard to arrive to on a path paved with #spreadsheets .”
Data will not tell you what to do
How disappointing it is to learn that the best ideas rarely come from data after 15 years of working in the field. Data may give you a conclusive answer that changing the color of a button from yellow to green increases the conversion rate by 0.15ppts but will tell you nothing about the other ideas that would have had ten times more impact.