"An ad blocker is preventing this page from loading."

No, my #adblocker is preventing your #ADs from loading. The fact that the REST of your page refuses to load if the ads dont load, well that sounds like a YOU problem.

Do any of these CMS and online-ad platform/network #productmanagers realize that if they were to just go back to unobtrusive only-static-image ads embedded in the html of the page itself I would fucking put eyeballs on those? But noooo, we gotta have modal popups and pay-gates and minimize-in-the-corner auto-play videos.

This worked just fine until 2010 then ya went and ballzed it up.

@tezoatlipoca At this point I have so much ill will towards the advertising industry that even if they went back to those I would still block the shit out of every single one.

The only reason I'm not setting fire to all advertising I see in the real world is because I'd get arrested.

@retrosponge @tezoatlipoca Zero tolerance is the only defensible advertising policy.
@retrosponge
I don't know much about Bill Hicks, but many years ago a friend introduced me to his idea on advertisers and marketeers, and I couldn't agree more
@tezoatlipoca
Bill Hicks on "Marketing" (Explicit Language)

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

YouTube

@tezoatlipoca
Agreed, I started blocking when they were still flash ads with no frame limit. Which made my Linux pc want to take off.

Technically I’m not running an add blocker.
I block third party JavaScript, that it also blocks 99,99% of all ads, that is not my problem

@tezoatlipoca Text ads were better. Marketers inevitably start using bright, clashing colours if they're not allowed to just straight up flash bright lights directly onto your cornea to get your attention.

Marketing is sensory warfare. Ad and tracker blockers are armour and PPE. Asking me to take off my armour so you can shoot me before I'm allowed in isn't going to make me particularly receptive.

@tezoatlipoca You are right about 2010. Google bought doubleclick in 2007 and launch Android in 2008. That led them to go deeper into advertising on web pages compared to advertising in search. They announced that change in 2009.
Today's internet advertisement is about "pay per click". That requires spying on the users, or one would not know when the ad is clicked. I don't think there is even a possibility to be paid for static ads. 1/2

@tezoatlipoca Moreover the majority of Internet traffic happens on smartphones, not computers. A sizable proportion of the users don't know how to block ads on a smartphone and mostly use apps (where ads cannot be blocked) instead of the browser. And that is where the money is.

Basically, what you want is gone. 2010 is not coming back. Your only option is not to browse these sites (that is what I do). And this is what they want because you cost them ressources and don't bring money. 2/2

@tezoatlipoca or they said the correct thing and they don’t consider their content indistinguishable from ads.

When someone shows you who they are, believe them!

@jasonkarns @tezoatlipoca I like to read stuff in other languages, one dead giveaway I've seen is for instance looking at a site in German and even with adblockers running some articles randomly appear in English (as they have been inserted by adtech companies, which assume that as my IP is geolocated to UK I am there)

@tezoatlipoca

The ads prevent everything from loading for me.

@tezoatlipoca "an adblocker is preventing this page from loading."

Oh, it sounds like the page is all ads then. Cool, enjoy that, I'm off to do something else.

@tezoatlipoca Usually I find a way to use my ad blocker to block the thing that is blocking me from using an ad blocker. 😆

FWIW you can usually report this as a broken site to your ad blocker and they'll probably fix it, but sometimes if it's actually important I might just fire up TOR or something. Let's see what your advertisers can do with that!

@tezoatlipoca
My favorite version of this is, "We care about your experience."

What, are you afraid it might be too good?

@tezoatlipoca

Easy solution - block the entire webpage.

@tezoatlipoca youtube's whack a mole with ad-blockers are equally annoying, I use Ublock origin on both Firefox and Chrome and they sometimes videos take a long time to load, keeps on buffering due to enabling ad blockers.
@tezoatlipoca @AdmiralMemo 👻
“Please consider turning off your adblocker to view this page.”
“Okay!”
“…It’s still on.”
“Correct! 😃”
“…But we asked…”
“You sure did! So I considered it, and decided I wouldn’t. But thanks for looking out for my security sense though! 😉”
@tezoatlipoca every site I've seen this on so far ended up having garbage generated content anyway
@tezoatlipoca When a website says “we need to talk about your ad blocker,” I think “No. No we don’t.”
@tezoatlipoca I turn down website instead of my ad blocker. 😁

@tezoatlipoca It's the people behind that site lying. They've paid to have their site display that lying message when an ad browser is detected.

Once they've identified themselves as liars, why would they expect to be believed by anyone who disabled their adblocker?

@tezoatlipoca Vanadium Browser -> settings -> site settings -> java script blocked by default (can be enabled individually)

Those simple steps invert the whole content-slop-relationship and you decide deliberately which websites can start to do their tricks on you. The effect is amazing.

@tezoatlipoca similar to 'your privacy matters to us' so please make 45 clicks to turn off our tracking cookies because we refuse to provide a reject all button.

Reads to me like, we don't want people visiting our site

@Eurospoofer @tezoatlipoca I mean, that's how I read it. If your site won't function without being able to serve up 90 bazillion ads, I'll go elsewhere and your site will serve up 0 ads.

@tezoatlipoca As much as I hate ads, tracking, malvertising and websites trying to blame my adblocker... we are not entitled to free ad-free content.

We complain about paywalls. We complain about ads. And when websites that invest in high-quality journalism go out of business because they can't pay their staff, we complain that everything is AI slop and SEO spam nowadays.

The content industry is so weird.

@superblox @tezoatlipoca Early internet spoiled us by being primarily academic, everything was free because tax money was used to pay for the required work in the first place.
@madengineering @tezoatlipoca The internet is more than just a collection of scientific publications to me though. If that's all you desire, that's still out there.
@superblox @tezoatlipoca The ideal was, I think the banner ad. Simple Image. Paid for the content, and there were limits to how much it could annoy you.

@madengineering @superblox

Back in the day when print magazines and newspapers where a thing - I dunno I haven't bought one of those in over 15 yrs - they were at least HALF ads and noone cared or commented, even when you were ALSO paying for the thing up front. Didn't want to read the ad, move your eyes!

I don't think anyone has issue with ads being present, just don't pull jank shit like modal capture popups or refusing to load at all unless you have JS active/disable blockers etc.

@tezoatlipoca @madengineering @superblox But print ads were neither predatory nor parasitic. If you weren't interested, you could just turn the page.

@xocolatli @madengineering @superblox that's what Im saying, if the ads went back to being mostly passive (I think we'd also be ok with the odd banner add like mid 2000s style) we'd all be ok with that.

Also, the way out of this for ad networks is to provide the ads via cached API call and have the (passive, image only) ads added to the page at render/compile time not serve/proxy/client-agent time like they are now. You can't disable an ad if its just like any other image in the page.

@madengineering @tezoatlipoca Except advertisers don't pay squat for untargeted ads that are easy to ignore. That's the business reality we're ignoring.
@superblox @tezoatlipoca Thanks, i was looking for that comment. Occasionally, I do allow ads as I see this as a way to pay for the content I am getting. Really depends what it is.

@Issi @tezoatlipoca I try to do it too with safe, high-quality sites I frequent. But some still don't show ads when I do that because I continue blocking tracking.

That's where I'm torn. On one hand, advertisers don't want to waste ad budget on inefficient untargeted advertising, or at least don't pay enough for it to be sustainable. On the other hand, I value my privacy and don't want ad companies to build a profile of me.

@tezoatlipoca @alice I can’t get UPS.com to load even if I disable the ad blockers 🤷
@tezoatlipoca The ad blocker prevents ads from loading. The rest of the page is just them throwing a fit like a toddler.
@tezoatlipoca "Fine thanks, I didn't really need it anyway..." Usually a fair response in my opinion. I have to disable "No Script" or some such occasionally on my "click link and open things up" browser. Meaning I need to enable the running of scripts for that site. That seems fair. If I "must see ads" I don't need to see the content you are blocking me from seeing.
@tezoatlipoca nothing turns me away from a website faster than this, with "become a member to continue reading" as a close second

@tezoatlipoca My ad blocker is never turned off.

Sometimes I might allow JS to run. Only sometimes.

If I can’t read a page under these conditions, then I don’t read the page. The information I was seeking is most likely available elsewhere.

Don’t get me wrong. I subscribe and pay for some sites; it’s only right to support sites you value.

But ads? Never.

Simple as that.

@tezoatlipoca Many of these are still readable in Reader mode in the browser. The New York Times and Washington Post are two of the only sites that have actually successfully blocked Reader mode. Most of the rest of the internet is still blissfully readable as text like it's 1999.