For reference, for the people saying I shouldn't raise my price:

Pocket Casts: $40/year
The Podcast App: $37/year
Castbox: $35/year
Castro: $25/year

Overcast: $10/year

I have no problem telling everyone this now: I'm raising my price in the near future.

I've only waited this long because I wanted to give you some new stuff at the same time!

@marcoarment Castro: $25/year, wasted several hours of my time with epic meltdown
Overcast: $10/year, works, keeps working

@glennf @marcoarment The "keeps working" is paramount and many apps/services need to continuously demonstrate that revenue fuels reliability.

Marco spending years rebuilding the foundation of Overcast to keep up with iOS UI evolution is exactly that.

A developper focusing on unneeded AI or enterprise features will make me feel like I'm funding their venture into a market I'm not part of.

@marcoarment Why not a single price with no sub? I like supporting developers. Apps I don't use much though it's hard to justify on a recurring basis.
@HanBrolo @marcoarment one time purchase for recurring service value? How does that make any financial sense?
@danielinoa @marcoarment I'm buying an app, not an ecosystem.
@HanBrolo @marcoarment
Overcast is a service, the app is just the interface. Services with recurring cost aren’t viable without recurring revenue.
@danielinoa @marcoarment That's an implementation choice. I listen to podcasts only sporadically so paying for a service isn't practical.
@HanBrolo @marcoarment how much would you be willing to pay if it was a one-time purchase?
@danielinoa @marcoarment $49 for a major version release.
@HanBrolo @danielinoa @marcoarment I’m over one time release pricing. Apps come and go. I’d rather support a higher cost over time but more likely to support a developer’s future now via subs. It feels bad, but i have an email folder of every subscription email and I just review it from time to time. I want a developer to know their income stream and not rely on these bursts and figure out when they can charge again.
@HanBrolo @danielinoa @marcoarment use AntennaPod. It's free and it has everything you need
@HanBrolo @danielinoa @marcoarment Then maybe Overcast is to much for you and you could use Apple Podcast or use the ad supported version. Ads on Overcast are not very invasive.

@danielinoa @HanBrolo Call it whatever you like.

iOS apps need ongoing maintenance to keep up with the platform and customer expectations.

In Overcast’s 11th year, I don’t need to prove this to anyone. It’s a free app with ads, or a subscription.

@marcoarment @danielinoa Every app needs maintenance. That's just software.

Subscriptions are just so tiring. As a consumer I want to be 'one and done' until new stuff comes around that I want then I buy that version.

@HanBrolo @marcoarment @danielinoa It's not possible on iOS, but you could have that with 'traditional' desktop software. Then your choice is not to update your OS in order to not break old apps for which you don't want to pay again.

Not sure if we'd all enjoy a future where Apple would change fewer things year over year in their OS's. I certainly would. :)

@HanBrolo @marcoarment @danielinoa the issue you are running into is what Apple allows. Apple doesn't let developers do "version" pricing like you want. They also don't let you submit multiple versions of your app to the store. So the only options developers have are:

- do a "lifetime" price (which is not sustainable from the developers perspective)
- do a monthly sub

@HanBrolo @marcoarment @danielinoa Subscribe and instantly unsubscribe. After 1 year you buy the new version (subscribe and unsubscribe again). Easy
@marcoarment @danielinoa @HanBrolo Do you intend to keep the "free with ads" version?
@danielinoa It's a podcast player app, what's the service? From the description on the website it sounds like it should be a one-time purchase.
@Leebenningfield @danielinoa pretty sure the “service” was a bad choice of wording. The app requires, at minimum, annual updates to make it work with the latest iOS release. Realistically, you have to keep adding new features and updating your app to keep up with the competition, while one-time purchase users get that additional work for free.
@HanBrolo @danielinoa @marcoarment you’re buying an app which has a back end component and needs regular maintenance to keep pace with new OSs, APIs and to add new features. This costs Marco an amount every month to provide it. A one time cost makes no sense.
@danielinoa @HanBrolo @marcoarment I mean, I love and respect indie developers, but to say that a subscription model is a must because of maintenance costs is just lying to yourself and to us. If you suggested that 15 years ago, people would laugh at you, even though server costs were higher. And it is not like software makers were losing money back then. There’s nothing wrong with _preferring_ this model, but let’s just be honest.
@HanBrolo @marcoarment I'm sure they've talked at length to this point on ATP; any sensible one-time price would appear exorbitant to users. Say it was $100, now that's a lifetime customer with no more income, ever. After a few years people would start with "I paid $100 for *this*?" about their pet bug... Can't migrate existing subscribers from this SKU to a new one... the App Store forces this route.

@HanBrolo @marcoarment The App Store does not allow you to sell a single version of an app and then charge a discounted fee for major updates.

By design the App Store require you to commit to free updates forever. You can’t just charge for updates for OS/hardware support.

Complain to Apple. They made this situation. (or your government to force apple to allow alternative stores with different terms)

@marcoarment more than happy to pay the higher price! Hoping you can bring Family Sharing along for the ride.
@marcoarment feel free to raise away… I get hundreds of hours of use out of Overcast every year.
@marcoarment You should absolutely raise your price. The app tells me Smart Speed has saved me 192 hours. I can definitely amortize even tripling the price over that amount of time.
@marcoarment you should absolutely raise your prices. You should have 5+ years ago. Your app is worth it.
@marcoarment please wait to regain the trust of your users after such a traumatic rollout of the new version. It was bad
@dferguson @marcoarment traumatic?! I've had a couple crashes here and there, but for the most part it's been smooth sailing. What trauma have you suffered, out of interest?
@marcoarment you should and I’ll happily pay for it
@marcoarment Overcast is a great client, and I’ve been happy to pay for it. The price hasn’t even kept up with inflation, and it was a bargain when you launched it! A price bump is perfectly fair.
@marcoarment though I complained about Fantastical, I wasn’t saying don’t raise Overcast. I’ll cancel other subs to pay for Overcast if need be.
@marcoarment Podcasts are a huge part of my daily life. Raise your price because I want Overcast to stay around long-term.

@marcoarment You just missed all of us who have been subscribed since day 1. Would have a been a nice uplift for you.

(Yes, more than happy to pay more as I use OC *a lot* with over 1054h saved…)

@marcoarment My internet phone’s primary function is to run Overcast – will gladly pay more!
@marcoarment From what I remember any price increase over 50% within 12 months will trigger a price increase consent from the App Store. Increasing to $15 should only trigger a notification which will be better for retention.
@marcoarment does that mean that for those that signed up recently for the $10/year, they are covered for a year before having to pay the higher amount or does the Apple Store prorate things?
@RickGJ should be covered for the year
@marcoarment Not unreasonable, considering that Overcast is one of the greatest bargains on iPhone and iPad today. And *the* best podcast player.
@marcoarment No complaints here! Any chance that this new approach would include Family Sharing support?

@marcoarment I completely understand and support your change.

My question: is an ad supported version still required? Or to put it another way… what is the monetization delta between an ad-supported user and [future] subscription price?

The higher you can price your app (with customers supporting that increase), the less relevant the ad version is.

@marcoarment raise it! $10 is too cheap. It’s worth it.

@marcoarment I use Overcast almost every day and it’s been rock solid for years (even the updated version has been pretty smooth for me).

Totally understand the need to charge a reasonable price for Overcast and I just wanted to say I appreciate all the effort you put into the app!

@marcoarment Good for you!

You’d already be over $13 just to match inflation.

You more than deserve it. Bring it on, happy to pay.

@marcoarment

I’m in the camp of those who have no problem praying $40-50/y if that’s what you decide. I get a lot of use out of Overcast and I had no problem with the new version. I actually quite enjoyed some of the changes it brought.

@marcoarment I’m down to pay, and honestly, your ads have never been that intrusive anyway. I think before upgrading to a XS I kept them on while subbed because I liked the design balance better.
@marcoarment of course. The app’s worth so much more than $10 a year. I’d be happy to continue supporting your inspiration for new incredible features, and to help you address the quality-of-life small bugs. Thank you for letting us know.
@marcoarment Yes, raise. Raise a lot. Don’t feel bad.
@marcoarment I for one will gladly pay and never complain about the price