And here's the official announcement:

The entire @macstories team and media properties are now on Mastodon. We did it on our own server, which we fully control, and which anyone can follow thanks to federation.

I'm excited to own our social media presence. Long live the open web. Let's go 🚀

https://www.macstories.net/news/macstories-is-on-mastodon-with-its-own-server/

MacStories Is on Mastodon with Its Own Server

As of today, MacStories is officially on Mastodon with its own server for each of its properties and team members. You can find us here: MacStories Accounts MacStories AppStories Club MacStories MacStories Team Accounts. Federico John Alex Silvia We’re not closing down our Twitter accounts (yet), but as you may have noticed, they haven’t been

Like many others, when Mastodon first launched, I didn't really pay attention to it and the vision @Gargron had for a decentralized social network. And I wish I did.

Now that we're here, I hope other publications can follow the @macstories approach: own your identity, control your tech, and engage with your audience everywhere.

We have lots of ideas for how we can take this further with MacStories 5.0. It feels liberating and exciting to do all of this now.

@viticci Totally agree. I think I made excuses: it’s too difficult, it’s not ‘cool enough’ etc etc. Turns out I was being a pretentious fool.
@viticci @Gargron @macstories To be fair this was the #IndieWeb approach before #Mastodon… and a whole lot of others’ approaches before that https://indieweb.org
IndieWeb

@viticci That is the most MacStories thing you could have done. I love it.
@viticci @Gargron @macstories would love to see news outlets setting up their own instances so could have a federated feed from verified sources. ❤️ that you did this
@viticci would love to read a deep dive by @alex on what it’s like to get an instance set up, keep it running, and how to mitigate scaling issues.
@josephschmitt @viticci Will probably write this up soon for either @macstories or @club 👍

@viticci @Gargron @macstories I'm calling this now: MacStories 5.0 will be a full redesign of the page in order to include both short-form and long-form content, similar to The Verge. It will be fully ActivityPub compatible, meaning you can follow the content from Mastodon or other services in the fediverse. Replies will basically be the comment section of an article.

Maybe I'm going a little far here, but this would be awesome, wouldn't it?

@stefandesu I like the way you're thinking, but it's actually much bigger than that 😅
@viticci Oh wow, I can't wait to see it! 🤯 I hope we'll get some teasers on Connected Pro. 😁
@viticci @macstories great to see! I hope more media outlets follow your lead in running their own instances. This seems like a great use case for federated social media

@viticci @macstories

Very nice indeed! Glad to see you here, too!

@viticci @macstories Welcome aboard! Please convince your fellow podcasters to join you here.
@viticci @macstories such a great example of hosting own instance!
@viticci @macstories I think this is a fantastic move! It's going to take some time until you get some following, but I've already seen other creators saying that they noticed a much higher interaction rate on Mastodon compared to other platforms. Also it's fun over here and shows a lot of promise for the future!
@viticci @macstories I had a feeling you guys would end up running your own Mastodon server 😉
@viticci What a great announcement! 👏👍
@viticci @macstories This is awesome! I was super excited listening to this week's Connected about what your plans were…didn't realize it would happen so soon!
@viticci @macstories Well done, that’s amazing (and the right) move.

@viticci @macstories

COOL!👍 So much to learn here :)

@viticci @macstories I fully support this and this is probably how it should have always been. As a media company, you should own the part of the stack critical to get your content out.
@viticci @macstories Fantastic, that’s really exciting. Hope to see others following your example. 😊
@viticci @macstories Congratulations for your brilliant move 👏 Feels good.
@viticci Nice! Excited to hear more about this on podcasts the coming week 😁
@viticci Really love your transition from being skeptical of mastodon’s federated design to now embracing it. Decentralized internet letsgooooo 🚀
@viticci @macstories welcome to the fediverse! It’s amazing to see y’all stepping up like this to set an example. Nice work!
@viticci @macstories Wow, great job, and congratulations!
@viticci @macstories Such a great example. Love this.
@viticci @macstories I hope more publications do this, it’s super cool!

@viticci @macstories great job! This is an awesome step.

You're probably already on it, but it would be great to have your actual website participate in the Fediverse as well. Articles could be accessible from Mastodon, and replies / comments from here could be included on your site.

The open web, baby!

@viticci @macstories You should post your team’s handles for us to follow them.
@cabinet20 they're in the story 😄
@viticci Sorry, that somehow passed me by 😂
@viticci @macstories Well done! This is excellent news.
@viticci Congratulations Ticci, The One True John and all at @macstories May you lead the way for others!
@viticci @macstories « We did it on our own server, which we fully control » -> That's the right way to do, well done! 👏 👍
@viticci @macstories @Cdespinosa please @jsnell, convince Adam and the TidBITS team to do the same… they have a lot of experience in platform migration, and TalkBITS can help a lot with the transition…
@viticci @macstories
@charlesarthur
This is the model more media organisations should be using. All the BBC journalists and accounts on a BBC controlled server, etc for The Guardian, etc.

@macstories @viticci @charlesarthur

perhaps @zsk as the BBC’s tech correspondent can make some suggestions internally.

@jontringham @macstories @viticci @zsk certainly a good idea but then there's the question of what happens when someone leaves the organisation: they'll want to have their own account that persists afterwards, but the org won't want it to be associated, so they'll have to set up a separate account anyway in the first place.
@zsk @charlesarthur @viticci @macstories good question, but I see many journalists put their org in their Twitter handles already and need to change that when they leave/move. Mastodon already supports migrating followers to a different server, but content remains on the original server, which would make for a nice archive of their work at that org.
@charlesarthur @jontringham @macstories @viticci @zsk The org needs to have appropriate policy around this.
@viticci @macstories Glad to see you guys going all in with this. Leading as always.

@viticci @macstories this is the way to do it.

If you're a business run your own instance, hold your own posts and be in charge of your own DMs etc.

Nothing else makes anywhere near as much sense.

@viticci @macstories This is how it’s done! Great job!
@viticci @macstories this is the way to do it! Other major news outlets should do the same. And the government. Being caged, locked in, no more.
@viticci Cool - how did you get the username to not match the web url?
Configuring your environment - Mastodon documentation

Setting environment variables for your Mastodon installation.

@viticci @macstories such a fantastic idea and so fitting for Macstories. Congratulations on the launch!! 🎉