Elon Musk’s Politically Polarizing Effect

Elon Musk’s takeover of Twitter has had a politically polarizing effect on the brand, an effect that’s rippled into his other companies

Morning Consult
@jeffjarvis but the WH, Democratic politicians, most news orgs and pro democracy influential accounts are still there making money for Musk and giving him their data ...
@jeffjarvis Do you think this will 1) continue to flip and result in a fully republican platform, 2) gradually lose everyone and become irrelevant, or 3) after some chaos become better for both audiences?
@alasaarela @jeffjarvis Republicans get bored on fully Republican platforms, with no normal people to shock, etc. Seems likely that it will become irrelevant if Musk stays in charge.
@jeffjarvis so what I’m seeing here is that republicans love evil and despise all that is good
@catgirlapocalypse @jeffjarvis as evil as the Republicans who get the majority of our attention are, we have some not-so-saintly leaders on the left and there maybe some on the right with ethics that can be swayed into doing right by Americans who aren't just Christians, wealthy, pro-facist, and/or White, maybe? One thing is for sure; both parties are too influenced by corporations and their lobbying puppets.

@jerryD @jeffjarvis the thing about having not-so-saintly leaders on the left is that even if they’re not saints, their intentions are good. The left, which I’m assuming would include what Americans call “liberals”, had broadly good goals: Protect the environment, foster equality and equity, combat prejudice, prevent violence, build tolerance.

Even a saintly Republican wants to build a Christofascist nightmare. They are not the same.

@catgirlapocalypse @jeffjarvis That's an extreme overgeneralization.

Firstly, "good" is contextual to values. No group is 100% aligned on what "good" is.

@catgirlapocalypse @jeffjarvis There are left voting citizens who are single issue voters who ignore issues that do not impact their bubble and at times promote issues that come at the expense of others. Same for the political leaders on the left. The left is not 100% well meaning, individually speaking. There are legitimate criminals and corporate lobbyists on the left, and there are people on the right who help more people than you and I combined.
@jeffjarvis
All I know is I was semi-addicted to checking Twitter throughout the day. So much so it bothered me - an involuntary reaction to opening my phone.
And then Musk comes along and I immediately reduced my usage to *maybe* once a week, and still getting less frequent.
That’s the Musk Effect for me. 👍🏻
@biscuityeti Hi Robin, not sure if you’re the same Robin who I followed on Twitter, but good to see you here on Mastodon!
@lucybeahere you know I’m not sure, but I’m happy to make a friend! Thanks for the welcome. 😊
@biscuityeti just follow lots of people to fill up your TL, bc there’s no algorithm here to do it for you. The more involved you get, the better it gets. Boosting (RT) is the big thing here to help people get seen by others. Many also recommend following hashtags of interest.

@biscuityeti @jeffjarvis
I can agree with this, Robin.

I stay on Twitter for one specific fan community that hasn't really broken free from there yet for various reasons.

I posted something there yesterday (that I also posted here) for fan discussion. Over there, I got more "likes" but also had a follower start talking about how the illustration looked like Hitler Youth. 🤦‍♂️

Twitter tarnishes everything that comes in contact with it.

@biscuityeti @jeffjarvis I just wish people would stop sharing his stuff everywhere.
@BillFairchild @jeffjarvis I hear ya. My own father is a huge fanboy. It’s… awkward. 😅
@biscuityeti @jeffjarvis I moved the Twitter icon to the second page of my telephone. Seems that was enough to prevent me from feeding my addiction.
@biscuityeti @jeffjarvis
Same. I had to go back on Twitter to connect with someone and it's very unappealing.

@biscuityeti @jeffjarvis same here. Aside all the nasty talk, I enjoyed twitter.

Not anymore. And that's musk loose roadmap, it seriously doesn't represent me. Product is going a way that is not taking me, a seasoned user, into consideration.

@biscuityeti I just deleted my Twitter app from my phone because each time I open it its algorithm forces me to see some dumb shit Space Karen is saying and it makes me feel sick.
@biscuityeti I'm going to miss twitter. I'm not acclimated with mastadon yet, in fact I've yet to figure out where to search for ppl. But I will stay at twitter also until i cant take it anymore, which likely wont be long. :(
@biscuityeti @jeffjarvis same and honestly I am not missing it. It made me rethink my personal use of social media.

@jeffjarvis
Will the "Musk Effect" enter our Lexicon in the same way that the "Streisand Effect" did?

What general lessons are taught by our experience of the Musk Effect teach?

If some future Wikipedia page were to describe the Musk Effect and chronicle several examples of its occurrence, how might that page define the Musk Effect?

https://en.wikipedia.org/wiki/Streisand_effect

Streisand effect: Difference between revisions - Wikipedia

@jeffjarvis This should really inspire advertisers! Unless you’re selling KKK robes and accessories, you really don’t want your brand associated with the shit site.
@jeffjarvis Someone needs to do that same survey, but for #electricvehicle shoppers and #Tesla.
@jeffjarvis I love how it also shows that "All U.S. adults" are skewing towards democrats.
@jeffjarvis
Tesla driver here. I would rate -100.
@jeffjarvis Musk’s “brilliance” flourishes in the Negative
@jeffjarvis do you have such a chart for Tesla or SpaceX as Well?
@jeffjarvis I have a feeling Musk would argue that this data confirms he is levelling the playing field.
@jeffjarvis Elon’s tweets over the weekend drove me to deactivate my Twitter account.
@jeffjarvis Corroborates the YouGov poll conducted last month which a few disbelieved.
@jeffjarvis - So, a new GAB, Parlor, Truth Social site is born.