Jeff JarvisDec 12, 2022
The Musk Effect.
https://morningconsult.com/2022/11/17/elon-musks-politically-polarizing-effect/
Elon Musk’s Politically Polarizing Effect

Elon Musk’s takeover of Twitter has had a politically polarizing effect on the brand, an effect that’s rippled into his other companies

Morning Consult
Show thread🦦Robin🦋Dec 12, 2022
@jeffjarvis
All I know is I was semi-addicted to checking Twitter throughout the day. So much so it bothered me - an involuntary reaction to opening my phone.
And then Musk comes along and I immediately reduced my usage to *maybe* once a week, and still getting less frequent.
That’s the Musk Effect for me. 👍🏻
Show threadnonlinear

@biscuityeti @jeffjarvis same here. Aside all the nasty talk, I enjoyed twitter.

Not anymore. And that's musk loose roadmap, it seriously doesn't represent me. Product is going a way that is not taking me, a seasoned user, into consideration.

Dec 12, 2022 at 4:40pmWeb