Elon Musk’s Politically Polarizing Effect

Elon Musk’s takeover of Twitter has had a politically polarizing effect on the brand, an effect that’s rippled into his other companies

Morning Consult
@jeffjarvis
All I know is I was semi-addicted to checking Twitter throughout the day. So much so it bothered me - an involuntary reaction to opening my phone.
And then Musk comes along and I immediately reduced my usage to *maybe* once a week, and still getting less frequent.
That’s the Musk Effect for me. 👍🏻
@biscuityeti @jeffjarvis I just wish people would stop sharing his stuff everywhere.
@BillFairchild @jeffjarvis I hear ya. My own father is a huge fanboy. It’s… awkward. 😅